tape.tv

( As at 23 December 2010)

Tape.tv is a music Internet TV station based in Berlin. The viewer can see the current program with music videos around the clock and also shape. According to information from the station currently has around 45,000 music videos and has 3.9 million unique users, with an average residence time of 25 minutes. tape.tv funded through collaborations and a new form of video advertising, which refers to the company as "Entertainment Advertising". Managing directors are Conrad Fritzsch and Stephanie Renner. Founded tape.tv in July 2008.

  • 3.1 Advertising
  • 3.2 Cooperations

Program

Tape.tv is music television, which can be individually tailored by each individual viewer 's taste.

As with traditional television, the viewer has the option to simply switch the current program and to look at. The editorial form music program but can also be modified by various functions as desired. User can decide, for example, between different musical styles such as alternative, Hip-Hop, Pop, Rock, Indie, Electro, Soul / R ' n' B, and Metal. Selects the audience, for example, the genre Indie, exclusively run videos that are attributed to this genre. Music Videos of the user or particularly do not like, can also be selected. tape.tv remembers these preferences, and they are considered in the future in the individualized program.

The approximately 45,000 music videos can also be selected via a search online and sent individually or as a self-compiled mixtape, among others, and posted on social media platforms like Facebook and Twitter.

For the music program the transmitter has access to the original video of the four major record labels Universal Music, Sony Music, EMI and Warner Music and various independent labels and their distributors as Finetunes, Kontor New Media, Rough Trade and Zebralution.

Formats

Since the summer of 2010 tape.tv produces its own TV programs, broadcast by the station on his side. In July 2010, the live acoustic set on the roofs. Artists such as Incubus, Patrice, Plan B, Marteria, Aloe Blacc, Madsen and Marit Larsen were recorded at " roof " concerts in Berlin, Hamburg and Vienna.

In May 2011 tape.tv launched a new 45 - minute live - music show on tape in collaboration with ZDFkultur. Live images of viewers can be transmitted via their own webcam into the studio, or viewers can comment using Facebook. Prelude guest of the series was on May 12 Bielefeld rapper Casper.

Since end of May 2011 sends tape.tv also live concerts as part of the concert - format tape live. On May 27, the format began with the broadcast of a concert by Goose, in August was followed by a recording of the rapper Marteria.

Video premieres

On tape.tv Germany -wide video premieres will be broadcast by famous artists. Tape.tv Since the beginning of 2009 showed the premieres of the latest music videos from artists such as Rihanna, Red Hot Chili Peppers, Farin Urlaub, Tocotronic, Depeche Mode, Lady Gaga, Placebo, 2raumwohnung and Prince Pi

Blog

In addition to music videos, the editorial staff of the channel created also the tape.tv blog. Written contributions to the current clip, video premieres, and other editorial features will be published on this blog.

History

On 1 July 2008 tape.tv launched under the same Internet address. Founded the transmitter and the tape.tv GmbH, now tape.tv AG, by Conrad Fritzsch and Stephanie Renner, who are directors of the company at the same time. On 17 December 2009 launched the beta testing of a further developed version of tape.tv. After four weeks of testing, the new tape.tv went live on 19 January 2010. Currently the station is one of 85 employees.

Business Model

The program is free of charge for the user. The business model of tape.tv consists of the blocks advertising and partnerships.

Advertising

Like traditional private television channel financed tape.tv about advertising. tape.tv has developed the 360 ° MotionAd a novel form of advertising and has been awarded several times for this. The 360 ​​° MotionAd advertising is in the form of a dynamic Flash animation, a music video around covered a range of 360 ° and does not interrupt the running program. After each video is also a short clip is broadcast.

Was in contrast to the market in the comparatively little advertising displays, or about every third or fourth song, a promotional clip is running, the promotional density has greatly increased in the present ( November 2012 ), it runs after every song a spot of about 30 seconds.

Cooperations

Tape.tv cooperates with various partners in the on- and offline. These partners include the Internet platforms of PICTURE, Yahoo!, Spiegel Online, the public television ZDFkultur and 3sat, Spex and Radio Fritz. Platform Partnerships: Facebook, Last.fm, Spotify and vavideo.

Technology

Tape.tv is streamed directly from the Internet browser. To receive the service which provides users have broadband Internet access and the latest version of Flash must have.

Awards

2009

  • Webby Awards:
  • German Multimedia Award ( DMMA ) for the 360 ° MotionAd.

2010

  • LEAD Award: Award in the category " WebTV of the Year"

2011

  • Start-up scene: Startup of the decade in the category " Newcomer"
Hip hop music Rock music Independent record label Patrice Bart-Williams Goose (Band) Placebo (Band) Spex (magazine)
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