Tequila Herradura
Tequila Herradura is a tequila brand. It is produced since the 19th century in the Casa Herradura in Amatitán in the Mexican state of Jalisco. The brand belongs since 2006 to the global beverage company Brown - Forman Corporation. Since 2007, the brand is sold internationally in 136 countries. Herradure belonging to one of four companies that control the Mexican tequila market.
Tequila Herrdura is regarded as a typical representative of the Mexican lowland tequilas.
Description
Herradura has sold an alcohol content of 40 % by volume, in Germany, the qualities Plata, Reposado and Añejo. According to the manufacturer it is 100 % agave tequila, which is made from natural ingredients by hand. The agave plants are grown in the fields around the production plant, taken from the yeast there, the entire production and bottling takes place in the Casa Herradura. Since the acquisition by Brown -Forman, the production was greatly changed and industrial production methods thought to enter.
Herradura Plata is stored 45 days in wooden barrels and thus retains its bright color. Herradura Reposado is aged up to eleven months in oak barrels - longer than the two months prescribed by law for that category. The storage of this quality are a copper color. Herradura Añejo stored for two years in oak barrels ( prescribed by the state for this category is aging in the cask for a year ). The barrel aging gives the tequila an amber color. Extra Añejo Herradura is stored four years but is not available in Germany.
History
The Casa Herradura in Amatitán, Jalisco, Mexico was founded in 1870. The old facility was in operation until 1963, and is today visited a tourist attraction of tourists. The modern tequila production takes place in a building from the 1960s, which was strongly mondernisiert after 2006. From Guadalajara to the so-called Tequila train with mariachis and tequila tastings on board, tourist travels to Amatitán to visit the Casa Herradura.
The first known owner of the tequila -producing property was Feliciano Romo in the early 19th century. According to legend, a glittering horseshoe him to have directed his attention to the point where he built the Hacienda. 1870 took over the manager Felix López. He called it Hacienda San José del Refugio. After Romo was made for private use agave wine, Lopez earned a state license for spirits and Tequila began to sell produce. The family of López owned the business until the year 2006.
Félix López married Carmen Rosales, and they had two children, Aurelio and María de Jesús. The couple modernized the tequila production of the farm with the construction of a facility that was in operation until 1963. Later Aurelio López inherited the operation. The construction of the railway in the late 19th century facilitated the transport to other parts of Mexico, and increased awareness of the tequila. Aurelio gave the Tequila Herradura 's name ( = horseshoe ).
In the 1920s, the Guerra Cristera broke out, in which both Aurelio and his sister Maria de Jesus were sympathizers of the militias. In the 1920s, at the time of Guerra Cristera, the farm was handed over to Aurelio's cousin David Rosales. In 1928 he registered the brand Herradura in Mexico City. She wore the mark of a horseshoe. In the 1940s, Bing Crosby and Phil Harris imported tequila in the United States. In the 1960s, the old factory was closed and built a new one. The old factory is now a museum. During this time the Herradura Añejo was introduced, the Herradura Reposado followed in 1974. In 1994, Herradura Tequila El Jimador introduced the brand. This is sold only in Mexico, but there is market leader.
By 2006, Casa Herradura belonged to the Grupo Industrial Herradura until 2006, SA de CV. In 2006, the entire Casa Herrdura including trademark rights for 776 million U.S. dollars has been sold to the Consolidated Brown -Forman Corporation, who tries an international expansion. In 2013, Tequila Herradura is sold by the Brown -Forman network in 136 countries in Europe, South Africa, North America and Asia.