Tony Schwartz (sound archivist)

Tony Schwartz ( born August 19, 1923 in New York City; † 15 June 2008 ) was an American political consultant and spin doctor.

Schwartz worked intensively with the effect of mass media and produced more than 20,000 radio and television broadcasts. Became famous for his TV spot " daisy ad" on the U.S. presidential election in 1964. Though the one-minute spot aired only once, he helped many observers Lyndon B. Johnson 's view, to victory.