Tradedoubler

TradeDoubler is a provider of online marketing and sales solutions. The company was founded by Felix Hagnö and Martin Lorentzon in Stockholm in November 1999 and achieved a turnover of 117 million euros by its own account in 2005. Headquartered in Sweden TradeDoubler is represented in 17 other European countries with about 500 employees. TradeDoubler AB is listed on the Stockholm Stock Exchange since 2005.

Products / Services

TradeDoubler offers the following products / services:

  • Td Campaigns: Consultation and planning with traditional online campaigns
  • Td Affiliate: affiliate marketing (incl. td Talk: Cost-per -call network)
  • Td Integral: The Online Marketing Management System ( formerly td Toolbox)
  • Consulting and optimization of E -commerce

History

1999

  • In the spring of Felix and Martin Lorentzon Hagnö had completed a working prototype of the tracking software.
  • On August 24, the company was founded.
  • The end of October TradeDoubler turned to his two first employee.

2007

  • On January 15, AOL submitted a tender offer for TradeDoubler.
  • The takeover offer from AOL was withdrawn on 15 March 2007.
  • TradeDouber introduced the technology iSales. With this technology it is possible not only sales that were created on the basis of clicks to compensate, but also sales that have arisen due to the insertion of an advertisement.
  • December 31, 2007 put Pantke Mathias, CEO of TradeDoubler GmbH, resigned and left the company.

2008

  • On 1 January 2008, the TD Technology division was established.
  • On the same day the Austria business was spun off from TradeDoubler GmbH and passed to the TradeDoubler Austria GmbH newly founded with headquarters in Vienna. Manager of TradeDoubler Austria GmbH was Erik Lehner.
  • February 1, 2008 Axel Schoenau took over the post of Managing Director of TradeDoubler GmbH.
  • Early April 2008, launched TradeDoubler for its publishers with contextual advertising, called td ADMATCH.
  • End of April 2008 started with the product TradeDoubler td integral. td Integral is a combination of the Toolbox and td td Searchware 4
  • In May 2008, TradeDoubler was a code of conduct for the exclusive use of clean traffic known.
  • Mid-July 2008 was TradeDoubler its half year figures. Despite the slowdown in online marketing TradeDoubler was able to increase its sales significantly again.
  • Beginning of August 2008 led TradeDoubler a Website verification. This further underscores the efforts of TradeDoubler for clean traffic.
  • September 2008 Andreas Bernström left the company. New COO was Björn Lindberg.
  • In the fall of TradeDoubler discontinued the product td Toolbox. td Toolbox goes completely to td integral.
  • December 2008 William Cooper left the company. New CEO is the Swede Örjan Frid.
  • End of December 2008 moved into the TradeDoubler TradeDoubler Sweden headquarters and a new joint office.

2009

  • Beginning of 2009 reorganized TradeDoubler its product range. From td pull and Talk td td Affiliate, from td td Push and Reach td Campaigns. The Search Works remains only in the UK and France remain an independent brand. In all other countries in which TradeDoubler is active, td Search is started with the product.
  • End of April, leaving the CEO Axel Schönau TradeDoubler Germany. His successor will Torben Heimann.
  • Mid-May 2009 changes TradeDoubler Germany its terms and conditions for affiliates. This includes a few controversial passages in Affiliates, followed by a wave of indignation breaks loose. You will be taken back under pressure from the affiliates on 9 June 2009 and again the original version re-enters into force.

2010

  • Beginning of 2010 includes TradeDoubler after two years of his Japanese office again.
  • TradeDoubler gets February 16 with Urban Gillström a new CEO.
  • TradeDoubler is associated with the acquisition of IMW Group Come to TradeDoubler SEM software on td Searchware (formerly BidBuddy ) and integrates the SEM software provider Marin Software in td integral. The migration was completed in August.
  • In early October are TradeDoubler a major restructuring announced, which will be applicable from 1 January 2011. In the new structure, the focus will be on the so-called network, ie the products and affiliate td td Campaigns, which together are responsible for approximately 85% of the turnover of TradeDoubler. The products and td td Integral Search are put into separate business units. Furthermore, the country offices converted into pure sales offices.

2011

  • In November, announced that TradeDoubler from his SEM Business (td Search) separates the end of the year. Adapted it is by the French company Netbooster, which is active in several European countries. Furthermore, it TradeDoubler with Netbooster a strategic partnership.

2012

  • In February TradeDoubler launches its services in Brazil. So this is for a non successful Intermezzo in the Japanese market, the second attempt by TradeDoubler, even outside of Europe to expand.

Acquisitions

On 25 July 2007 TradeDoubler took over the company Marketing Works Ltd.. ( IMW Group) for pounds 56 million sterling. The IMW Group consists of two divisions:

  • The Search Works, an SEM Agency
  • The Technology Works, a technology provider for SEM

The products of the IMW Group, such as BidBuddy are now included in the TradeDoubler's product portfolio.

On 1 January 2008 the new business TD Technology (formed from The Technology Works) was established, in which the products and td td Toolbox Searchware 4 (formerly BidBuddy ) were pooled. This TD Technology is pure technology provider, without affiliate network. Both products can be licensed by TD Technology.

The SEM agency business remains under its own brand The Search Works exist.

With the sale of its SEM activities Netbooster end of 2011, TradeDoubler withdraws from the SEM market that began with the acquisition of IMW Group in 2007.

Types of business entity Chief Executive Officer
782003
de