UPIM

UPIM Srl ( " Unico Prezzo Italiano Milano " ) is an Italian department store chain based in Milan.

History

The company was founded in 1928. UPIM has 135 directly operated stores and 200 franchise stores. Sales amounted to 430 million euros in 2009. In December 2009 it was announced that Coin UPIM takes over. The Coin SpA therefore rises, claims to have, for the most clothing retailer in Italy.

Sponsoring

UPIM 2007 was the main sponsor of the basketball club Fortitudo Bologna in the year.