Visual communication

The visual communication is the transmission of information in a manner which will be perceived by the eye. This is known as a non-verbal communication.

Design with all media

Visual communication is a term first was used since the end of the sixties in the art education in the field of fine arts, which was expanded by the inclusion of the image worlds of popular culture and everyday culture, as well as by the architecture and in particular the Urban Studies. The concept of visual communication came originally from St. Ignatius of Loyola, thus giving visual interior design - set the picture scenes from the Bible - the churches designated. For visual communication in the modern sense are also the imagery of advertising. Nowadays, the term is visual communication therefore often used interchangeably for communication design.

However, this range is in the original sense only part of the field of visual communication. The concept was originally developed by the neo-Marxist cultural critique of the Frankfurt School - shaped - Keyword consciousness industry. The advocates of visual communication rejected the bourgeois concept of art, according to which art referring their legitimacy from itself and deny their economic and social conditions. The commodification of art and the possibilities of manipulation by the mass media engaged with the new term in the foreground. Between the products of established art and those of the so-called " cultural industries ", ie the mass media, was not distinguished qualitatively in the ideology critique of visual communication, as both areas were seen as repressive instruments of legitimation of domination. As initially only legitimate and goal to strive for visual communication was the remaking of visual media to emancipatory education.

The courses of study visual communication at universities, art schools or colleges today using mostly the areas of communications and graphic design and photography, but also partly the film and media arts, and the visual arts. Until now closed this usually with the academic degrees Diplom-Designer/-in or Dipl.-Designer/-in ( FH) or Diploma in Visual Communication from. At the beginning of the winter semester 2009/10, however, the conversion was completed on " Bachelor-/Master of Arts" for example, at the University of Arts in Berlin.

In the marketing industry, the term is also used visual communication as a generic term for all perceived by the eye visually communicated information. The most important example of this would be the posters, especially the advertising posters (next to Image Ads ). With auxiliary instruments for example: attention tracking, Recognition method or recall process, the marketing tries to make the perception measurable.

Sign Language

Visual Communication also refers to the content- independent aspects of communication that takes place in visual ways. This means that the communication using sign language by deaf or hearing-impaired people is strongly meant. Here, the speech signals are shown with the hands and other body parts as well as the execution of movements ( behaving ) and recorded visually. The shape of the signals thus formed must, of course, as with all other languages ​​or forms of communication, consensus, subject to a conventionalization to allow the correct interpretation.

Similar to the vocal communication can be transferred personal feelings and changing meanings such as irony about by accompanying facial expressions or particularly " stressed " execution of gestures in visual communication in addition to the formal content.

In contrast to mere pictorial information in visual communication occurs also a response to visual signals. This is not done with informative illustrations example of print advertising or television. These representations are in terms of sign language therefore not considered as a " visual communication ." However, video or television technology can be used to operate a visual communication in sign language.