Viverso
Viverso (formerly Viverso GmbH, today: Nuplex Industries GmbH ) was a 100 % subsidiary of Bayer MaterialScience AG and is a producer and marketer of paint raw materials ( alkyd resins, unsaturated polyester resins and hydroxy-functional acrylates ). The company is based in Bitterfeld-Wolfen, Saxony- Anhalt. Since October 2011, the parent company is Nuplex Industries Ltd.. based in New Zealand. The direct parent of Nuplex Industries Ltd. is the Nuplex Resins BV in the Netherlands.
History
Viverso was planned as a spin-off from Bayer MaterialScience AG Business Unit CAS ( Coatings, Adhesives, Specialties ) 2007. The new outsourced company should be tailored to the market environment and the customer base for the product groups mentioned above. It is well-engineered products that require little technical service and high quality uniform and must be at the customer with reasonable dispatch. Therefore, an internet platform has been set up on which customers can quickly and easily give up their jobs.
For the seat of the company's plant in Bitterfeld -Wolfen was selected, where existed on the site since 1994 the paint resin plant as a production facility, among other things for the product groups Alkydal ®, Roskydal ® and Desmophen ® A.. The production plant is one of the most modern of its kind in Europe. Viverso took over on 1 January 2008 officially the marketing of Alkydal ®, Roskydal and Desmophen ® A by Bayer Material Science AG.
The first Alkydal ® types were introduced by Bayer MaterialScience already in the 20s and 30s of the 20th century, Roskydal ® is produced since the 50s. Both brands dominated the market for coating resins and sustainably implemented quality standards. They are widely used in the wood, industrial and automotive coatings industry. In addition to the production of this classic resins in a very modern facility, Viverso characterized in particular, sales via its own online platform. Viverso making it one of the first manufacturers such chemical raw materials in Europe and around the world who choose this distribution.
In October 2011, Bayer MaterialScience AG announced the sale of Viverso to Nuplex Industries Ltd.. based in New Zealand and Australia known. The purchase price is 75 million euros; All 165 employees will be retained by Nuplex.
Business Model
The Viverso business model is characterized primarily by the exclusive sale of products through its own Internet platform. All Viverso customers have access to their business activities and, as with other internet shops that handle online. On the website they can place their orders, order samples, check the quantity available, and track their orders. Viverso is the first subsidiary of Bayer MaterialScience AG, which has its own web shop and sells their products exclusively online. Viverso also acts as a pioneer and one of the first companies in the chemical industry who do not sell their commodity products on the classic B2B - way, but only online. Viverso bundles Production and Management / Marketing / Sales at one location. In this way, the company can operate more efficiently and decide specifically. Approximately 150 people are employed by Viverso. Outwardly Viverso positioned with a loose marketing and uncomplicated, transparent transactions as part of Bayer MaterialScience AG.
Production facility
Viverso emerged from the paint resin facility of Bayer Bitterfeld GmbH. This plant began in 1994 on production. Besides the 3 Viverso product groups here, among other things, the lines Bayhydrol ®, Desmophen ® C, Desmophen ® AFS and Desmolux ® range are produced for the Bayer MaterialScience AG. The site has a pilot plant with its experimental facilities and a state- laboratory as well as raw materials and finished product warehouses. Each year up to 66,000 tonnes coating resins can be produced here.
Product range
Viverso produces resins that go into the production of a wide variety of surface coatings and putties. These include short-to- oil alkyd resins, polyester resins and different hydroxy Acrylattypen, even high-solid variants.
Alkyd resins
Viverso produces alkyd resins, which are used for production of wood and furniture coatings, parquet and flooring coatings, coatings for exterior wood surfaces, varnishes, lacquers for painting and DIY sector and industrial coatings. Bayer introduced in 1929, the first alkyd resins industrially produced. This coating raw materials are, according to type, in xylene, various gasolines, butyl or methoxy propyl acetate dissolved and became known under the name Alkydal ® worldwide. Viverso sells its alkyd today under this brand name.
Unsaturated polyester resins
Polyester resins Viverso come in wood and furniture coatings - both conventional curing, as well as UV-curing - in film coatings, varnishes for musical instruments and interior design as well as a filling resins fillers for wood, large vehicles, cars, stones and marble used. The first unsaturated polyester resin types have been introduced by Bayer in the 50s under the name Roskydal ®. This name is also Viverso continues this line of products.
Hydroxfunktionelle acrylates
Hydroxfunktionelle acrylates are produced by Bayer since the 80s and are the basis for two -component systems. In combination with various Desmodur ® N types Viverso acrylates are, for example in corrosion protection, wood and furniture coatings, industrial and plastics coatings and primers, fillers and top coat and clear coat before in the automotive industry. Bayer and Viverso the Acrylatlinie Desmophen ® A is called. Viverso also offers high-solid variants of Desmophen A. They contain less solvent, thus a lower proportion of " volatile organic compounds" (VOC - Volatile Organic Compounds) and are therefore more environmentally friendly.