Waldemar Pförtsch

Waldemar Pförtsch ( born September 19, 1951 in Bamberg ) is a German professor, management consultant and author of Business Administration and International Management.

Life

Pförtsch has graduate degrees in business and economics and received his doctorate at the Free University of Berlin in the social sciences. He was a consultant of the United Nations Industrial Development Organization and many years working for international consulting firms.

After several professorships, including as Professor of International Marketing at the University in Villingen -Schwenningen (1998-2000), guest lecturer at the " Kellogg Graduate School of Management ," Northwestern University and a lecturer in strategic management at the " Lake Forest Graduate School of management ", he is Professor of International Management at the Pforzheim University and a visiting professor in the Executive MBA Program of the Liautaud Graduate School of Business University of Illinois at Chicago and at IIT Illinois Institute of Technology. From 2007 to 2010 he held the Business Marketing professor at the China Europe International Business School ( CEIBS ) in Shanghai. Then he was there, and is a research fellow since 2012 Visiting Professor of Business Marketing.

Waldemar Pförtsch published a number of books recently written (English and German ) on issues of marketing, international business management and strategic business management, together with the U.S. marketing guru Philip Kotler on B2B marketing, and with Indrajanto Müller Ingredient Branding. In addition, he has various articles on international management in German, English and Chinese.

Pförtsch is married, father of three children and lives in Stuttgart.

Works

  • Katherine Xin, Arthur Yeung, Waldemar Pförtsch, Shengjun Liu: The Globalization of Chinese Companies - Strategies for Conquering International Markets, Wiley (2012 ) ISBN 978-0470828786
  • Waldemar Pförtsch, Joseph Giglierano, Robert Vitale: Business to Business Marketing - Analysis and Practice, Prentice Hall ( 2010) ISBN 978-0136058281
  • Philip Kotler, Waldemar Pförtsch: Ingredient Branding - Making the Invisible Visible, Springer Verlag, Heidelberg (2010) ISBN 978-3642042133
  • Waldemar Pförtsch, Peter Godfrey: Business-to - Business Marketing, Friedrich Verlag ( 2009) ISBN 978-3470471747
  • Philip Kotler, Waldemar Pförtsch, Ines Michi: Business-to -Business Brand Management. The Success Dimensions of Business Brands. Springer Berlin (2006) ISBN 3540253602
  • Waldemar Pförtsch, Indrajanto Müller: the brand in the brand - meaning and power of ingredient branding, Springer Verlag Berlin Heidelberg New York ( 2006) ISBN 3-54030-057-0
  • Klaus Koziol, Waldemar Pförtsch, and Steffen Heil: Social Marketing. Successful marketing strategies for nonprofit organizations, Poeschel (2006) ISBN 3791025112
  • Waldemar Pförtsch, Michael Schmid: B2B brand management. Concepts - methods - case studies, Vahlen (2005) ISBN 380063144X
  • Waldemar Pförtsch: With the Internet strategy. Qualification as an opportunity for companies, BW Education and Science (2002) ISBN 3821476036
  • Ekbert herring, Waldemar Pförtsch, Peter Wordelmann: Internationalisation of SMEs, Bertelsmann Bielefeld (2001) ISBN 3763909265
  • Waldemar Pförtsch: Living WEB - proven applications, strategies and future developments in the Internet, MI (1999) ISBN 978-3478382809
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