Philip Kotler

Philip Kotler ( born May 27, 1931 in Chicago ) is an American economist and professor of Marketing at the Kellogg School of Management at Northwestern University. He is considered the founder of modern marketing theory and his 1967 published book Marketing Management is part of the standard literature in university education.

Biography

Philip Kotler was born the son of Russian-Ukrainian immigrants. He is married and father of three daughters.

He studied economics, graduated from the University of Chicago with a master's degree and received his Ph. D. degree from the Massachusetts Institute of Technology. This was followed by stays as a post- doctoral fellow to study mathematics at Harvard University and the study of social science at the University of Chicago.

In the field of marketing Kotler has profiled itself worldwide as a leading authority. He was a member of the board of the College of Marketing at Institute of Management Science ( TIMS ), Director was the American Marketing Association, Advisory Board of the Marketing Science Institute and worked as a director with "The MAC Group".

Since 1962 he teaches as "Professor of International Marketing " at the Kellogg School of Management at Northwestern University in Evanston (Illinois ).

Besides his work as a lecturer and journalist Philip Kotler has worked in the Kotler Marketing Group ( KMG). The CMM is a global marketing consulting company.

Importance in marketing

As Kotler began to deal with marketing, this was mainly focused on sales, advertising and retail. With a restructuring of marketing he wanted to make this specialist field of scientific and decision-oriented.

His own general marketing textbook, he built on the foundations of mathematics, economics, social science and organizational theory.

It was published a number of books in which he applied his marketing concepts in the fields of art, donations, market, religion and especially geographical regions. It was followed by the extension of these concepts to governments and non-profit organizations to take into account and design of the needs of future generations.

Honors

He received the " Price for Marketing Excellence" by the European Association of Marketing Consultants and Sales Trainers and various honors as honorary doctorates, such as DePaul University, University of Stockholm, University of Zurich, National and Kapodistrian University of Athens, Jagiellonian University, University of Vienna, Lorand Eötvös University Budapest Science, University of Bucharest, Kiev University, University of Santo Domingo, HEC Paris and the Graduate School of Management.

Selected writings

German language books, sorted by Release Date:

  • John A. Caslione, Philip Kotler: Chaotics. Management and marketing for turbulent times. mi - business book, Munich 2009, ISBN 978-3-86880-024-1
  • Marketing Management: Strategies for value-creating action / Friedhelm Bliemel, Kevin Lane Keller, Philip Kotler / Twelfth edition / Pearson Education / February 2007 / ISBN 3-8273-7229-1
  • Principles of Marketing / Gary Armstrong, Philip Kotler, John Saunders, Veronica Wong / Fifth Edition / Pearson Education / 2010 (2011) / ISBN 978-3-86894-014-5
  • Marketing Management: Strategies for value-creating action / Philip Kotler, Friedhelm Bliemel, Kevin Lane Keller / Twelfth edition / Pearson Education, Inc. / 2007 / ISBN 978-3-82737-229-1
  • Lateral marketing for real innovations: Getting lost to success / Fernando Trias de Bes, Philip Kotler / Campus Verlag / March 2005 / ISBN 3-593-37566-4
  • FAQ's for Marketing: What you should know about marketing / Philip Kotler / Hanser Fachbuchverlag / March 2005 / ISBN 3-446-40027-3
  • The 10 deadly sins in marketing: avoid mistakes, find solutions / Philip Kotler / Econ / February 2005 / ISBN 3-430-15497-9
  • Kotler's Marketing Guide: the main ideas and concepts / Philip Kotler / Campus Verlag / February 2004 / ISBN 3-593-37302-5
  • Marketing of the future: ' Sense and Response' to more growth and profit / Dipak Jain, Suvit Maesincee, Philip Kotler / Campus Verlag / 2002 / ISBN 3-593-37077-8
  • Social Marketing / Alan Andreasen, Wilfried Mödinger, Philip Kotler / Poeschel publisher / September 2001 / ISBN 3-7910-1760-8
  • Marketing: create markets, conquer and dominate / Philip Kotler / Third Edition / Econ Verlag / September 1999 / ISBN 3-430-15664-5
  • Site Marketing / Donald Haider, Irving Rein, Philip Kotler / Econ / 1994 / ISBN 3-430-15653- X
Evanston (Illinois) HHL Leipzig Graduate School of Management Integrated Authority File
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