Wella
Line
- Ralf Billharz
- Otmar W. Debald
- Dirk Heinzl
- Franz -Olaf Kallerhoff
- Constantin Löbus
- Gerhard Ritter
- Alfons Schömer
- Heinz -Joachim Schultner
- Willi Schwerdtle
- Pirjo Väliaho
Wella is a company owned by the consumer goods company Procter & Gamble. Under the brand name Wella Procter & Gamble sells hair care products and hairdressing equipment worldwide. Wella is known for his trademark, depicting a stylized, long-haired woman head in profile, the hair in the wind, such as a hair dryer, blown away. Seat of the brand is at the sales center of Procter & Gamble for the area of Germany, Austria and Switzerland in Schwalbach am Taunus.
History
The beginnings of Wella go back to a 1880 founded by the then 26 -year-old hairdresser Franz Ströher operation. Ströher was born in Oberwiesenthal, the headquarters of the company was up to the acquisition by Procter & Gamble in Darmstadt.
The first commercial success of the company was a fictional 1900, waterproof Haartüll. Opened in 1904, Franz Ströher his first factory. The trademark " Wella " might the sons of Ströher, the merchant Karl Ströher and hairdresser George Ströher 1925 protect their permanent wave apparatus and associated beauty products. 1930 Franz Ströher AG was founded in Roth churches whose headquarters were moved in 1937 to the new plant to Apolda. While the device production took place in Jena, remained in Rothenkirchen hair care production. From 1939, in the armaments factories, such as whip antennas manufactured. 1945 followed the expropriation or disassembly in Apolda.
The company headquarters were moved first into osthessische Hünfeld and finally into the South Hessian Darmstadt. The Roth kirchener parent plant produced as " VEB Wella ", which was part of the VVB Sapotex, further to the DDR market. Starting in 1956, the People's own operation " VEB Londa ", but used the Wella brand name until 1959 further called himself. As " Wella AG ", the company operates from 1950 in West Germany. From 1983, the preference shares of Wella AG were traded on the exchange. In 1987, the company Parfum Rochas S. A. After the reunification of the old headquarters was in 1990 taken over by the " Wella AG ". There, now the brand " Londa " is produced. In 1994 the purchase of the Cologne Muelhens KG with the brand 4711th
Wella was acquired in 2003 for about 6.6 billion euros to 79.2 % of the consumer goods giant Procter & Gamble. In September 2005, Procter & Gamble held 95 % of shares. From a part of their sales proceeds built the heiress and granddaughter of the founder, Claudia Ebert, a luxury hotel on Sylt; with her foundation supports the Darmstadt children's hospitals Princess Margaret. Similarly, the heiress Sylvia Ströher sold its shares in Procter & Gamble. The other two branches of the family are Gisa Sander and Pohl.
Wella operates its own museum in the former corporate headquarters in Darmstadt. 16 November 2010, Procter & Gamble announced that it would close the plant in Darmstadt by the end of 2014. The 1,000 employees are to be spread over branches in Schwalbach and Kronberg. The research location Germany should continue to exist.