Werther's Original
Werther's Original (formerly True Werther ) is a brand of caramel candy. The name refers to the small town of Werther, where August Oberwelland founded the Werther sugar factory and today August Storck KG in 1903, and where the confectioner Gustav fog is said to have invented the candy six years later. According to the manufacturer's Werther's Original is now available in over 80 countries and Storck's most successful brand.
Invention
According to Storck Werther's Original are an invention of the confectioner Gustav fog. On the packing of sweets says:
"It happened in the town of Werther anno 1909., Where the confectioner Gustav created fog on the height of his his best candy. He took fresh cream, good butter, white granulated sugar, golden yellow rock sugar, a pinch of salt and a lot of time. And because at the end of the caramels were particularly well done, they were called Werther's Original. They taste still as delicious as master of mist nibbled cookie sheet. "
Fog was, as elderly residents confirm Werther, one of the first employees of Werther'schen confectionary factory. For more information on fog and the invention of the candy is not to learn from Storck, because it is " internal corporate data," to which " we basically no details make. " Whether the formulation of today's product actually goes back directly to fog, so is not known.
Origin of the brand Werther's Original
Caramels were from the beginning to the products of Werther'schen confectionary factory. Brand names at that time were still unusual; the consumer called the most unlabeled products by the manufacturer or place of manufacture. It is believed that the sweets confectionary factory at that time simply as " candy from Werther " or "the Werther'schen candies " were known. Storck's first branded sweet, and according to the company, the first brand candy in Germany at all, were introduced in 1934 " 1 Pfennig GIANTS ".
In 1969, Storck introduced the brand " Werther's Real" one. She was one of several well known brands today, which brought the company at that time on the market. Emerged within eleven years nimm2 (1962), merci (1965 ), Campino (1966) and Toffifee (1973). Since 1998, the bear candies in Germany the English name " Werther's Original ".
The town of Werther Werther's Original and brand today have only a few points of contact. The company Storck moved between 1945 and 1949 in the neighboring Halle (Westfalen ) and today operates production unit more in Werther. Although the advertising for Werther's Original plays with traditionally small urban motifs, but does not use pictures from the eponymous site. In Werther even the brand today is not present than elsewhere. Werther is presented in memory of the painter Peter August Böckstiegel as " Böckstiegel City " and refers in any way to the famous candy.
Recent developments
In addition to the traditional hard candies Storck sells now a soft variant for chewing ( "Cream Toffees ") and a smaller, sugar-free variant ( " Minis sugar free "). In 2008 came a third variant added with the name " melting caramel ". Furthermore, there is since September 2008 a further variant of Werther's candy, which is sold under the name " Werther's Original Eclair ". 2009 other products were introduced under the name " Werther's Original Chocolate and caramel specialties ".
Noticed the brand in 2007 by creeping price increase by reducing the package size. The contents of a pack of traditional Werther's Original decreased from 255 g to 225 g, while the price remained unchanged. The resulting price increase was 13.3 %. Now there are 245 g The television commercials are accompanied by the song Everything I own the singer David Gates music group Bread.