Whirlpool Corporation

Whirlpool Corporation ( NYSE: WHR ) is an American manufacturer of major home appliances headquartered in Benton Harbor, Michigan.

With annual sales of more than 18 billion U.S. dollars, 71,000 employees and 67 manufacturing and technology research centers around the world sells whirlpool its products under the brands Whirlpool, Maytag, KitchenAid, Jenn- Air, Amana, Bauknecht, brastemp, Gladiator Garage Works, privilege and other brand name.

The Whirlpool Corporation is a global company. However, this was not always so. Many of its subsidiaries began as a family business in small towns. With the acquisition of Maytag Corporation on March 31, 2006, Whirlpool Corporation the largest appliance manufacturers in the world was.

History

In 1911 the Upton Machine Co. was founded in St. Joseph, Michigan, USA. The start of production began with washing machines with electric drive. Five years later came the first job from the later largest customer, Sears, Roebuck & Co., 1929, the Upton Machine teamed up with the Nineteen Hundred Washer Company of Binghamton, New York, together. The new company had operations in Michigan and New York. The plant was closed in 1939 Binghampton. The first whirlpool washing machine was offered in the 1947 Sears catalog.

Nineteen Hundred 1950, the Corporation was renamed Whirlpool Corporation and expanded the product range to include automatic dryer. In 1951, Whirlpool took over the company in LaPorte, Indiana, for spare parts and acquired the Clyde plant in Ohio, which was expanded over time to the largest washing machine factory. In 1955, Whirlpool merged with the Seeger Refrigeration Co. and the product range Estate and air conditioning plant of RCA. RCA Whirlpool was chosen as the brand name and Whirlpool Corporation Seeger as company name (company).

Acquired also became a dryer plant in Marion, Ohio, and a cooling device companies in Evansville, Indiana, whereby the production capacity could be expanded. 1957 Whirlpool invested in brastemp S. A. and thus got access to the Brazilian household appliance market. Founded as the Appliance Buyers Credit Corporation, a predecessor of today's Whirlpool Financial Corporation. In 1967, the first toll free and direct telephone consumer advice center was established in the U.S. with the " Cool- Line ." Whirlpool built a new manufacturing facility for dishwasher in Findlay, Ohio. In 1969 Whirlpool shares of the Canadian Inglis Ltd.. , 1990, the Company became the sole owner of this company.

1986, the Division of KitchenAid Hobart Corporation of Dart & were taken power. From Fiat to acquired a majority stake in the compressor manufacturer Aspera srl As part of a joint venture with Sundaram Clayton in India founded in 1987 TVS Whirlpool Whirlpool Ltd.. The Pondicherrywerk for the production of compact washing machines was built, 1994, we acquired the majority Whirlpool in this joint venture. In 1988 Whirlpool with vitro S. A. the joint venture Vitromatic in Mexico, then acquired the Roper brand name and corporate areas for trash compactors, and dishwashers of Emerson Electric Co. In 1989 a joint venture was agreed between Whirlpool and Philips. That same year, Whirlpool took over the German home appliance manufacturer Bauknecht. 1991 Whirlpool acquired the remaining shares of Philips / Whirlpool and thus became the sole owner. Agreed in 1991 and whirlpool Tatramat, Poprad, Slovakia a joint venture for the production and marketing of home appliances. Whirlpool took over in 1994 the majority interest.

1994 consolidated whirlpool its presence in Asia. Beijing Whirlpool Snowflake Electric Appliance Co.Ltd. Whirlpool Asia and Teco Electric & Machinery Co.Ltd. formed themselves into Great Teco Whirlpool Co.Ltd. Consul and brastemp joined to Multibrás SA Electrodomesticos together. In 1996, Whirlpool Europe acquired the production and distribution business Gentrade in South Africa and opened sales offices in Romania and Bulgaria.

1998 Whirlpool gave a new plant for the production of no-frost refrigerators near Pune ( India) in order and moved his headquarters for the global microwave business to Hong Kong. In Europe, Whirlpool became the only supplier of major household appliances for the furniture store Ikea.

Prototype Internet-enabled refrigerator and a stove were first issued at the Consumer Electronics Show in Las Vegas and at the CONFORTEC in Paris. The microwave studies "Macro Wave" were among others presented in Milan and Paris.

In 2002, the Whirlpool Corporation, the Brandt shares in Polar SA, Poland's leading home appliance manufacturer and the Vitromatic SA, Mexico's largest home appliance manufacturer and marketer. The former joint venture was in Whirlpool Mexico SA de C.V. renamed. In 2004, Whirlpool Europe launched its global partnership with Habitat for Humanity in Europe.

2010 took over the Whirlpool home appliances brand names privilege of the Otto Group, which acquired the brand itself only in November 2009 from the insolvency of Quelle GmbH.