Wiggle Ltd

Wiggle Ltd.. is a UK-based online retailer of sporting goods. The company is located in Portsmouth, UK. Wiggle supplies 80 countries around the world and on the Website may from ten different languages ​​and 15 currencies are selected The company was founded in 1999 by Mitch Dall and Harvey Jones, and has since become one of the largest online retailer of bicycles and sporting goods in the United Kingdom developed. Even abroad Wiggle can record a significant market share.

History

In 1999, Mitch Dall and Harvey Jones founded wiggle.co.uk in the back room of the bicycle business Butlers Cycles, which was run by Dall in Portsmouth. Initially they offered to articles from different areas, from which they hoped to good revenue. Having, however, focused on bicycles, the success came, and as of 2003 the products were sold only online. Since these beginnings and products in the fields of running, swimming and triathlon in the range from Wiggle Ltd. were. recorded. Overall, the product range now consists of approximately 40,000 SKUs ( stock keeping unit ) These include components, clothing, shoes and sports computer.

In 2006 Wiggle entered into a partnership with the private equity firm ISIS, which has invested in Wiggle and acquired a 42% share of the company. At this time the value of the company 30 million pounds was considered. In December 2011, a majority of the shares in the company under the leadership of CEO Humphrey Cobbold of private equity investors Bridgepoint Capital acquired. 2011, the annual sales rose a £ 137.91 million, representing a 53.7 RISING % compared to 2010.

Products

The range of products includes Wiggle many brands, including Cinelli, Shimano, Garmin, Boardman Bikes and Colnago, as well as own brands such as dhb Verenti bikes and sportswear.