Wired (magazine)

Wired is a company founded by a group led by Louis Rossetto and Jane Metcalfe in March 1993 US-based technology magazine. The magazine also looks at current developments in network culture, architecture, design, and politics. It is understood as a medium of geeks and techies. Wired belongs since 1998 to the Condé Nast publishing house.


Particularly well known Wired was the New Economy movement that accompanied it. The derisive nickname " the central organ of the Californian Ideology " received the magazine by critics, directed particularly against the principles advocated by Wired libertarian views, which had great influence on the worldview of the early Internet users.

After the bursting of the dotcom bubble in 2000, the editorial staff has been drastically reduced and changed the orientation. Wired has since facing strong commercial subjects in the Silicon Valley culture and hidden issues. Only years later did Wired has changed its orientation. Current topics such as gadgets, product design, policy and architecture are strongly represented.

Since February 2009, the publisher Condé Nast Italia published an Italian edition of Wired and operates with Wired.it a companion website. Since early April 2009 will also be tested with Wired UK tailored to the UK version of the U.S. magazine that contains both products of the U.S. edition as well as their own products.

Format and Content

The online edition of the magazine offers articles for free on demand in the network and solves regularly lively debate. Since June 2010, the magazine is also available as a paid app on the iPad. Wired published annually since 1996, a list of the most famous in his readers ten vaporware products.

Among the regular columnists of the paper include the law professor Lawrence Lessig and cyberpunk author Bruce Sterling. Until November 2012, Chris Anderson was, which was known by the long-tail theory, Editor in Chief. Current editor in chief is Scott Dadich, who by 2006-2010, inter alia, to has operated as an art director at the magazine.

Since November 7, 2011, created by the photographer of the magazine pictures are published under a Creative Commons license. As part of the announcement were fifty photos, including portraits of Steve Jobs, Steve Wozniak, Mark Zuckerberg, Steve Ballmer, Trent Reznor and JJ Abrams, high resolution set on the website and in the newly established Flickr stream.

German edition

On 8 September 2011 a first test edition appeared first as a supplement to the magazine GQ and as an app for the iPad. A separate blog devoted to the thematic development of the test output, should determine their success on how to proceed. Chief Editor was Thomas Knüwer.

On December 7, 2011 Wired Germany announced both bundled with GQ, as well as a single edition first two editions bring out. In addition, Alexander took over from dispute the editor. The second issue of the journal appeared in April, the third in September 2012. 2013 also appear two issues and it was a magazine app for Android tablets introduced.

Street View

The headquarters of the editors is one of the first interior spaces that have been added to Google Street View. Google has added offices in San Francisco in the summer of 2012 and the end of August for public. Faces and other personal information were thereby rendered unrecognizable.