Zagat

Zagat Survey is an assessment system for restaurant, hotel and many other leisure facilities, which was acquired by Google in 2011. The content is derived from user-generated information and edited.

History

Zagat Survey was established in 1979 by lawyer - couple Nina and Tim Zagat. The first Zagat survey contained reviews of restaurants in New York. For their restaurant guide Zagat asked their friends around the assessments. In 2005 there were reviews for restaurants in 70 cities. 2011 based on the contents of supposedly the reviews of 350,000 people. Zagat Survey was expanded to include hotels, nightlife, zoos, music, cinema, theater, golf and airlines.

The Zagat Survey was first published as a book. The contents of the website have been offered as a paid subscription. In September 2011, Google acquired Zagat. Since 30 May 2012, Zagat supplements the information offered at no charge on Google Places. Google's Marissa Mayer described Zagat manager in the corporate blog as a significant addition to local listings of Google. Zagat reviews appear on Google Maps and Google Local pages since the end of May.

Rating system

The evaluations will be based on a 30 -point scale. Restaurant reviews are made up of individual ratings defined categories such as food, furniture and decoration, service and price. In addition to the evaluation by points, the survey also contains a short descriptive paragraph of text, the selected quotes from multiple reviewers contains.

Corporate Structure

The American private equity firm General Atlantic bought in February 2000, a third of the parent company for $ 31 million. In 2008, the company for $ 200 million was for sale. Because at this price found no buyer, the management announced that the company no longer up for sale and instead the strategy pursued to grow organically. On 8 September 2011, took over Google Zagat ( according to the website forbes.com for $ 151 million ). The New York Times reported that Marissa Mayer several times before the couple Zagat have met, including at the TED conference in 2008.