Dongfeng Motor

Dongfeng Motor Corporation, not to be confused with " Dongfeng Motor Co., Ltd.. " Is a Chinese large enterprises in the truck, bus and Personenwagenbau, as well as in the development and manufacture of engines and vehicle components.

On 19 September 2002, the Dongfeng Motor Corporation and Nissan have made a joint agreement to come into force on a reciprocal and comprehensive partnership, which is introduced continuously into a joint venture, known as' the Dongfeng Motor Co., Ltd.. " is called. The abbreviation " Co. " stands for " Company". Although in a parity 50:50 Company share distribution has been agreed, the name "Nissan" will appear in the company name of the joint venture not.

It follows that two different companies with " Dongfeng Motor Corporation " and " Dongfeng Motor Co., Ltd.. " Means.

The headquarters of the new corporate headquarters of Dongfeng Motor Corporation is located in Wuhan. The name means Dongfeng east wind.

Corporate Development

The company was established in September 1969 in Shiyan in Hubei Province under the name Second Automotive Works: founded ( to German automobile plants number two). The preparations started in April 1967 even during the socialist planned economy. The company was formed partly by outsourcing of departments of the First Automotive Works.

The production results of Second Automotive Works ( SAW) were mediocre in the 1970re years, although the facilities were among the most powerful in the country. In April 1981, merged Second Automotive Works with eight other relatively young companies to Dongfeng Automobile Joint Industrial Company, which was renamed Dongfeng Motor Corporation in 1992. Despite numerous problems with the bureaucracy of the provincial government authorities of Hubei and one imposed in May 1982 management authority of the central government called China Automobile Industry General Corporation, managed the company's line of Dongfeng 1981-1986 to triple the EBT of the company. The China Automobile Industry General Corporation retained a five percent of the company's profits, could further ten percent of the company 's depreciation fund collect and retain a smaller management fee of the generated EBT. The latter in particular caused resentment among the company's line of Dongfeng. In addition, the parent line authority attempted to impose its production volumes in accordance with development plan. Meanwhile sizes based on plan objectives that have been handed down from the State Planning Commission official in the hierarchy downward. In addition, the China Automobile Industry General Corporation tried to occupy the company's management at Dongfeng with selected by that authority Party secretaries. In contrast, stimulated considerable resistance in the management of Dongfeng, so that with First Automotive Works teamed this in 1987 to file a petition to the central government in Beijing, which called for the abolition of the China Automobile Industry General Corporation. The two rebel lines companies were able to prevail in the end.

After the tentative economic opening of China by Deng Xiaoping in the early 1980s, China suffered from 1984 in the automotive industry a wave of joint-venture start-ups Chinese manufacturer with Western and Japanese auto companies. As a result, the new production -made and equipped with a higher proportion of foreign foreign components models were of higher quality. The new models made ​​in China a higher market share at the expense of less innovative firms. This resulted in there mid-1990s to corresponding slump in sales, so even with Dongfeng. This short-term development on the other hand was a sustained trend towards: by further integrating market elements in the economic development process in the 1990s and the rising standard of living of certain segments of the population, automobile sales increased in the land. In addition, the Chinese engineers have been able to incorporate the originally independent from abroad coming technologies and methods into their own vehicle designs, so that for many Chinese manufacturers innovation deficits could be resolved quickly.

In 2000, the Dongfeng Motor Corporation had to carry out a debt restructuring. In this framework, the Dongfeng Motor Corporation on 18 May 2001 temporarily in a subsidiary ( " incorporated " ) was converted. In 2004, Dongfeng was then transformed into a public limited company, having previously all capital shares were repurchased from non-corporate shareholders. For the IPO in 2005, H- shares were offered for sale from 6 December. This of share is listed on the Hong Kong Stock Exchange and is also open to foreign investors. At the end of the IPO on 13 December 2005 the share was oversubscribed several times. With the IPO, Dongfeng opened up a share capital of 8.61612 billion yuan ( equivalent to about 960.7 million EUR ).

Since June 2003, the Dongfeng Group also produces passenger cars.

2005, the government strengthened the purely Chinese car manufacturer, to the companies with foreign participation. Thus, vehicle manufacturers have been busy with the disgorgement of profits, if the number or even the cost sum exceeded in foreign aftermarket parts a certain value. The joint venture vehicle manufacturers were forced in this way, to promote the purchase at Chinese automotive suppliers. A complaint before the WTO in 2006 was unsuccessful, which is among other things due to the fact that the plaintiffs could not agree on a common negotiating line.

In June 2006, Dongfeng moved the company headquarters from Shiyan to Wuhan.

Despite a lack of statistical material seems Dongfeng in 2010 to have been the largest truck manufacturer in the world, with a focus on the medium and large trucks over six tonnes of payload. Indications are a market analysis of Global Insights from November 2010 " Year-to- date" ( the period December 2009 through November 2010). In addition, Dongfeng 2010 was the second largest car manufacturer in the People's Republic of China in the mid- and small-car segment as well as using the Dongfeng -Nissan joint venture, the eight largest car manufacturers in China in the luxury car car segment.

Joint venture between Dongfeng with other companies

In joint ventures, the company works with various other international automotive manufacturers together (Nissan, Honda, PSA Peugeot Citroën, Kia Motors ). In October 2004, the Dongfeng Motor acquired the majority stake in the Zhengzhou Nissan Automobile Co., Ltd.. and since then there can also models its own brand produce.

Own brands

• Dongfeng
• Fengshen