I Am… Sasha Fierce
I Am ... Sasha Fierce is the third studio album by American R & B singer Beyoncé Knowles. The release date in Germany was the 14th November 2008. By the end of 2009, the album was sold in the United States alone more than 2.5 million times. Simultaneously, a deluxe edition of the album, on the other five pieces are heard appeared. The album earned Beyoncé five Grammy Awards at the Grammy Awards 2010.
- 5.2.1 Music Video
Production
Beyoncé took 2007-2008 to a total of 70 songs for this album, which is to show two sides of it. The plate is therefore a double - CD, CD number one is I Am ... which includes quiet and very emotional songs. The plate is supposed to represent the quiet side of the singer. Sasha Fierce shows the rocking side of the singer, Sasha Fierce is the alter ego of Beyonce Knowles. On both plates can be heard only Beyoncé. In the U.S., the album was released on Columbia Records on November 18, 2008.
Content
According to the singer includes a CD songs that includes mainstream music, but one representing traditional R & B. For this album, she cultivated her alter ego Sasha arisen in 2003, gave him the last name Fierce (in German about wild), and dedicated to her alter ego a complete half of the new plant. As she says in interviews is in Fierce to the person, in which she transforms when she is about to tour, photo shoots or has there shows. Only privately was Beyoncé herself
Title list
Publication
The album sold directly in the first week 495,000 copies in the U.S.. It rose from zero to number one on the U.S. Billboard charts, so is I Am ... Sasha Fierce, the third album by the singer, which made it straight to square one. In Europe, the success was limited. In Germany, the album made it into the Top 20 early in the second week dropped the plate on the 27th place in the German charts. So this is the first album of the singer, who could not place in the top ten of the German album charts.
The two extractions If I Were a Boy and Single Ladies were internationally successful. With If I Were a Boy Beyoncé is placed so high third place that only Beautiful Liar higher went into Germany. Single Ladies is in the U.S., the fifth number -one hit of the singer. Already after the first week of the album in the U.S. fell to fourth place with 277,000 units sold. In the next week the album rose to third place with 157,000 CDs sold. The next singles Diva and Halo were announced, both of which were published in January 2009.
Singles
If I Were a Boy
As the lead single from the album was released on 7 November 2008 If I Were a Boy who already number 100 on the Billboard Hot 100 reached only by high downloads and high airplay. In the coming weeks, the song rose to 68th place. After the release of the CD, the song climbed to third place in the U.S. charts. This is the song of the ninth top 10 hit by Knowles in the USA. In addition, the song debuted at number one on the charts in Denmark, Holland, Israel, Norway, New Zealand, Sweden and England. Also managed to If I Were a Boy topped the European Hot 100 Singles. The song was certified gold.
Promotion
To advertise the single, Beyoncé put the song in several shows before. Among others in the The Oprah Winfrey Show, at the World Music Awards 2008, on Saturday Night Live, the MTV Europe Music Awards 2008, Strictly Come Dancing, Total Request Live, BET's 106 & Park, The Ellen Degeneres Show, The Today Show, The X Factor, Star Academy (France) and The Tyra Banks Show.
Music Video
The music video for If I Were a Boy, which was directed by Jake Nava is completely black and white. In the video, the roles Beyoncé and her husband are exchanged. Beyoncé is in the morning and sits down at the breakfast table. On her husband's behavior can be seen that he has probably cooked breakfast. Then she goes to work as a police officer, her colleague is a handsome man. Meanwhile, Beyoncé's husband is sitting at home and in the office. He calls his wife on her cell phone, but it does not decrease, as she drinks a beer with male colleagues in a bar. That same night, the husband Beyoncé gives a pair of earrings that she wears while dancing with the handsome policeman. The man is very disappointed and jealous. Why're you " so jealous: When he makes his wife at home to speech, the rollers at the point exchange again, as Beyoncé says? It's not like I'm sleeping with the guy " Her husband's reaction ( while their ):" What ' " now tells her husband: " I said: why are you so jealous? It's not like I'm sleeping with the girl "! ; we learn now that throughout the video, the gender roles were exchanged and the handsome fellow is actually a pretty colleague. From this " Return Swap " Beyoncé is back to herself
Single Ladies
At the same time If I Were a Boy Single Ladies was published, the fifth number - one hit of the singer, who was able to place only through downloads. She was named by Rolling Stone magazine as the best single of the year 2008. Together with If I Were a Boy Beyoncé campaigned for her singles, among others in the Tyra Banks Show and the Oprah Winfrey Show.
Music Video
The video for Single Ladies was directed by Jake Nava, the choreography is by JaQuel Knight. The video is - as If I Were a Boy too - kept entirely black and white. It shows Knowles as her alter ego Sasha Fierce and two dancers. At the end of the video you can see Knowles ' cyborg arm. Many fans have imitated the video and posted on YouTube.
Diva
Diva was released as the third single in the U.S. only, the song debuted on the U.S. charts at rank 96 and later reached number 19, so the song was Beyoncé's twelfth top 20 single in the United States. She has won gold for 1,000,000 digital units sold.
Halo
Halo was released as the fourth single in the U.S. and the third world, in the U.S., the song reached the fifth place and was awarded double platinum for more than 2,000,000 digital units sold. International reached the song in twenty states the top ten. The success was similar as in Single Ladies.
Ego
Ego was released as the fifth single in the United States. The song is a duet with the rapper Kanye West. The song reached # 39 in the U.S. charts and was the fifth single from the album, which has made it into the Top 40. It was certified gold for 500,000 digital units sold.
Sweet Dreams
Sweet Dreams was released as the sixth single from the album. The song reached number one in New Zealand, number two in Australia, number five in the UK and number ten in the United States.
Broken - Hearted Girl
Broken - Hearted Girl was released as the seventh single. It reached # 14 in Australia, 20 in Ireland and 27 in the UK. It was not published in the United States.
Video Phone
Video Phone was released as a CD single in the United States. The video includes a remixed version of Lady Gaga. It reached the top 65 in the U.S. charts.
I Am ... Tour
Knowles I Am ... Tour began on March 26, 2009 in Edmonton, Canada to promote the album. The European part of the worldwide I Am ... Tour began on April 26, 2009 in Zagreb, Croatia, and ended on June 9, 2009 in London, United Kingdom. On June 21, Beyoncé began the third part of their tour in the U.S. and ended it with four appearances in succession at the Encore Las Vegas, Las Vegas Strip. The fourth part of the tour started on September 15, 2009 in Melbourne, Australia, and ended on September 24 in Perth, Australia. Knowles then traveled to more concerts in Asia, the Middle East, Europe, Africa and the UK before they finished the tour on November 24, 2009 in Belfast, Ireland. The last part of the tour took Beyoncé in the spring of 2010 to Central America, where the tour finally ended on February 18, 2010 in Trinidad.