Avenir (typeface)

Avenir is the name of a font that was presented in 1988 by Adrian Frutiger for the first time to the public.

The name Avenir (French avenir "future" ) is a pun on the name of the font Futura (Latin futura "future" ). The idea is that inspired by the Futura Avenir a slightly more humane and more pleasing because not should be geometrically constructed Futura so complete.

History

In their first publication, the Avenir font family consisted of six typefaces that have been enhanced with time on twelve sections. There are the basic cuts light, book, novel, Medium, Heavy, Black in each upright and oblique expression.

To make the Avenir font family comprehensive in the professional field use, Frutiger revised to 2004 together with Akira Kobayashi ( typeface designer and type director at Linotype ) Avenir family and built them as family Avenir Next 24 typefaces from. In addition, a matching section with small capitals ( small caps ) was created for each section. A significant revision of the Avenir Next respect to the original Avenir were the condensed weights that exist since for each line weight. Furthermore, accounted for the Avenir Next the number system for Schriftbenamung (eg Avenir 35 Light).

Use the font (examples)

• For the campaign of François Hollande, the French 2012 presidential election, the slogan LE CHANGEMENT was - C'EST MAINTENANT set in Avenir Next.

• Examples of the use of the Avenir font family