Bitburger brewery

The Bitburger Brewery is a large German brewery based in Bitburg.

History

The brewery was founded in 1817 by the then 33 -year-old brewer and landowner Johann Peter Wall Born, whose father was already working as a brewer, "before the Schaakentore " in Bitburg, in the Eifel. He brewed ale. After Wall Borns death in 1839 his wife Anna Katharina took over the management. 1842 married the daughter of Elisabeth of the couple the Kyllburger Brauer Ludwig Bertrand Simon, who carried on and the operation as technically oriented brewery with its own tap. Seven years later, in 1847, son of Theobald was (died 1924) was born, whose name is still performed in the operating name. Theobald Simon in 1876 the sole owner of the company. The business was fundamentally expanded and modernized, including by building new fermenting and storage cellar, a new brewhouse, use of chillers or about the 1909 made ​​sinking of its own deep well under his leadership. The brewery expanded it beyond their sales territory of the region and also started exporting.

The brewery introduced a beer after Pilsner ago for the first time in 1883. A judgment of the Supreme Court in 1913 allowed the brewery to offer the beer under the name " Original Simonbräu - German Pilsener ". Pilsner breweries hiegegen sued because they saw a designation of origin in the name of beer. The judgment of the Supreme Court, the term beer in Germany was permitted as a denomination. Your advertising slogan " Bitte ein Bit " the company related the first time on October 6, 1951 at Anuga in Cologne. The slogan today contains essential elements of the handwriting of the then managing director Simon Theobald. In the jubilee year 1967, the annual production was about 400,000 hectoliters, in 1973 there were over one million, in 2008 a total of 3.9 million hectoliters.

In the late 1980s took you the Schultheis Brewery in Weissenthurm and the associated Coblenzer Closterbrauerei in Koblenz- Metternich. Both companies were still continued for some time and then abandoned. Only the brand Kandi - malt the Schultheis Brewery has survived until today.

The brewery is in Bitburg at the sites Bitburg- North (former brewery, now administration) and Bitburg -Süd ( brewery ) with a total of approximately 232,000 m² area, as well as five private wells with a depth up to 300 meters and a total capacity of up to 800 m³ per hour worked.

In January 2014, the Bundeskartellamt imposed on the Bitburger Brewery and three other breweries for price-fixing for draft and bottled beers in a beer cartel from 2006 to 2008 to pay a fine of 106.5 million euros.

Products

The most important product in the portfolio of the brewery is the " Bitburger Premium Pils ". In the 1950s, the brewery, beer began in " STUBBIS " fill. 2002 Bitburger also secured the rights to the name Stubbi (in capital letters ). With the introduction of Drive ( non-alcoholic) and Light in 1992 started the expansion of the product range. In May 2005, the brand portfolio with the introduction of the product " bit Sun " supplemented by the umbrella brand " bit" and also introduced a cyclist. In 2006, the selection of "Bit Passion" was expanded again, followed in 2007 by "Bit Copa " a beer mixed drink with the taste of lime and cachaça. In addition, the malt soft drink " Kandi malt " is produced. Followed in 2010 with " Bitburger Cola" another beer mixed drink. Three years later there was the second iteration of the soft line and two other non-alcoholic products. Was further expanded the alcohol-free product range with the introduction of " Bitburger Fassbrause " in the flavors of rhubarb and lemon.

Overall, the brewery recorded a total output of about 4 million hectoliters of beer. There are about 900 representative offices in Germany and abroad. Bitburger is currently sold in 60 countries and sold in approximately 50,000 dining establishments. Main export regions are Italy, Spain, the United Kingdom, Canada and the United States.