Boursin cheese

Boursin is a manufacturer brand of French Bel Group and refers to a Doppelrahmkäse, which is made from cow's milk enriched with cream and a fat content of 70 % has in the dry matter. Production area is the Normandy.

Boursin cheese was invented by the French dealer François Boursin from Croisy -sur -Eure in 1957. Since 1963, the cheese is available in its current form in the trade. In the first television commercial, which was shown on French TV in 1968, the actor Jacques Duby applied the product. The advertising slogan from 1972 has been used since the campaign you pain, du vin, du boursin ( " bread, wine, Boursin " ), which was also used in nichtfränzösischen stations, is now considered a classic of the advertising industry. The created by the chief of the Paris agency Publicis Marcel Bleu Stone Blanchet slogan tenfold in seven years, the sales of François Boursin.

According to information of the manufacturer Boursin became the " number 1 in France and has become synonymous with cream cheese with herbs ." The Bel Group bought the brand and the manufacturing plant in November 2007 for 400 million euros from the Unilever Group. The system operated by the Société de la Fromagerie Boursin plant in Pacy -sur -Eure in Normandy employs 170 people.

Boursin is a Doppelrahmkäse, the (natural ) is offered seasoned with garlic and herbs, pepper, chives and shallots and without spices. Unlike many competitors, only the base cheese mass is pasteurized, the ingredients (eg herbs) are added after pasteurization, whereby its own flavor is retained. The cheese has a fresh cheese rather low water content and requires no maturation period.