Breakfast television

Breakfast television is the name for a program format of television programs that are broadcast mainly depending on the day and transmitter on the time slot 5-10 clock in the morning, take three to four hours and treat no fixed theme.

History

Models were as Morning show ( U.S. and Canada ) or Breakfast television ( UK, Australia, Ireland, New Zealand) designated program formats of infotainment. As the first national breakfast television emitted applies the U.S. Today program, which took place on January 14, 1952 at the NBC broadcast. Regional broadcast programs of this type, there had been in the U.S. since 1950. The BBC launched their mission Breakfast Time on 17 January 1983 followed by a firm specializing in breakfast television station TV -am division, whose programs Daybreak and Good Morning Britain two weeks later on February 1, 1983 went on the air.

Germany

The public television has responded with its breakfast television late on this by the German private television discovered for Germany program format.

Private TV

Pioneer of the breakfast television in the German-speaking was the private channels RTLplus. Its competitor Sat.1 planned the beginning of one's breakfast television under the title Good morning with Sat.1 for 1 October 1987, would be the first German TV station has become, which would have presented this program format of infotainment in Germany. As a direct model RTL fell back on the same morning show on RTL radio. A major advertising campaign Sat.1 announced with the herein Send beginning October 1, 1987 for the Sat.1 breakfast television forced the RTL managers to accelerate the own transmission efforts of the provided for the October 5, 1987 broadcast start to forestall competitors. This was achieved because exactly one week earlier than Sat.1 RTLplus went with his own breakfast television under the title Good Morning Germany on September 23, 1987 broadcast. This RTL was able to record this " media-historical event " for themselves. RTLplus contrast, pursued a more defensive media policy and informed the press and even most of the staff just one day before the broadcast started with a message in the 6:00 - clock news from Radio Luxembourg: " This is the start point of the first German breakfast television".

Sat.1 beamed as planned from October 1, 1987 6:00 to 9:00 clock the show Good Morning with SAT.1 from. The mission was and is more entertainment - oriented counselor and, accordingly brought current music video clips, games such as the Super Ball and experts on various topics of daily life in the studio. The proportion of current information has been determined in a study in 2000 with 28.3 percent. The show was hosted, among others by Wolf- Dieter Herrmann, Sabrina Fox, Armin Hall, Rita Werner and Susanne Holst

Public service broadcasting

The public broadcasters ARD and ZDF only joined on 13 July 1992 with her morning show officially in the breakfast television a. Until then there was only early information programs on time, so at the ARD in 1984 for the Olympic Summer Games in Los Angeles in 1990 or at the beginning of the so-called Second Gulf War.

One of the first regular public formats was the breakfast program of the Berlin radio station RIAS -TV ( moderated by Nina Ruge and Günther Neufeldt ), which was acquired in the late 1980s by ARD and ZDF. Due to the changing audience behavior in Germany and in the morning due to a correspondingly good experience with the special breakfast program during the Gulf War, ARD and ZDF decided to produce a regular breakfast format from July 1992. For economic reasons, then agreed ARD and ZDF to take turns every week and broadcast both formats, the ARD television and ZDF morning show on both channels. The proportion of hard information is with 68.1 percent in the public magazines significantly higher than in the commercially oriented private channels.

In the 1990s, therefore, there was in the German TV landscape three long early formats of ARD or ZDF, RTL and Sat.1. However, RTL made ​​his breakfast television in the late 1990s at the moment and only sending short messages between early repetitions of entertainment. Since 2013 RTL is again represented with its own breakfast television.

Content

The contents vary depending on the broadcasters, but often include:

  • Latest news
  • Reports
  • Event notes
  • Boulevard topics
  • Economic issues
  • Sports topics
  • Advertising for other programs of the transmitter
  • Music
  • Weather
  • (Profit ) Games

The contents are generally processed into short articles, so that the viewing habits of the target audience, which in the morning usually only a few minutes following the broadcast, will satisfy: News and Weather repeated often in half -hour intervals, the other issues occupy mostly fixed transmission times and certain contributions to be sent multiple times during the broadcast. In the private commercial broadcasters breakfast television is - interrupted commercials - also quite short but frequent.

Current formats

A breakfast television radiate in the German-speaking countries today, among other things:

  • The first with the ARD television ( in the two-week exchange with ZDF )
  • ZDF and ZDF morning show ( every two weeks, alternating with The First )
  • Sat.1 with the Sat.1 breakfast television
  • RTL with Good Morning Germany
  • Tv.berlin with the Frühcafé
  • Hamburg 1 with the Frühcafé
  • NRW.TV with Good Morning NRW
  • BW Family.tv with breakfast television
  • ProSieben Austria with Café Puls
  • Sat.1 Austria with Café Puls
  • Kabel eins Austria with Café Puls
  • PULS 4 with Café Puls
  • ServusTV with Servus morning

Reception

The weekly changing morning show of ARD and ZDF achieved 630,000 viewers and leads with a market share of 19.5 %. The Sat.1 breakfast television is of 530,000 spectators followed ( 15.4 percent).

Dayparting
354674
de