Breweriana

Unlike other collection areas (eg Philately for collecting stamps ) or to other languages ​​(eg Birofilistyka in the Polish language ) has been able to enforce no special term for the collection of breweriana in the German language.

Types of breweriana

Breweriana include both classic promotional items, as well as the typical objects with the transportation and consumption of beer related, which are printed with the name, logo or advertising slogan of a brewery or beer brand. Are collected, inter alia:

• Beermat
• Beer Glasses
• Steins
• Beer labels
• Pins
• Pilsdeckchen

• Capsules
• Porcelain heads of swing top bottles, but the bottles themselves
• Beer cans
• Advertising stamps with beer advertising
• Bottle opener

History

Until the first half of the 19th century, the brewing industry was subject to strict rules. It was usually close to the serving also brewed ( brewpub ). Inter-regional trade in beer was the exception. Marketing therefore hardly necessary. With the freedom of trade and industrialization in the 19th century large breweries that were competing with other breweries emerged. Thanks to the latest technology of beer could be transported over long distances. Through its offices and publishers beer breweries could serve larger regions. This advertising measures were necessary. Inventions of new products such as coasters 1880 and crown cork 1892 offered another opportunity for inexpensive advertising.

Formation of associations

After the Second World War created a regional and national collectors groups and associations.

• Global brewer Culture Association ( 1958)
• Fördergemeinschaft of breweriana collectors (1966 )
• Ostthüringer brewery souvenir collectors Club Gera
• First brewery souvenir Club Mauritius Zwickau
• Friends Brewery History Dresden / Eastern Saxony eV (Dresden)

• GAMBRINUS Tauschring the Swiss beer plate collector

At a swap meet in Mutfort met in June 2012, representatives of 16 clubs for collectors founding meeting of the World Congress of breweriana ( BCWC Brewery Collectibles World Convention ). Meanwhile, more than 40 collectors clubs participating from all five continents at the BCWC. The first World Exchange was held in Martin ( Slovakia) in October 2013.

Documents

Among the most important documents of the header include directories of breweries in each country. There are historical Braureiverzeichnisse, Brewery Directories active breweries and directories of brewpubs. Directories are available in paper form as a book, but also in the Internet. Catalogs of brewery advertising there are very specialized, such as a beer mat Directory Zoigl breweries.

Collect Subscription

The two major German collector clubs give out collectors aids that can be purchased by members in the subscription.

Others

Peter Franken field collected coasters.