Chrysler UK

Chrysler United Kingdom was the British Division of the U.S. car manufacturer Chrysler. It was founded in 1970, when that belongs to Chrysler Rootes Group was renamed Chrysler.

The initial lineup consisted developed by Rootes models with the brand name Hillman, Sunbeam and Humber. The UK's first Chrysler also wore this name, in 1975, the Alpine and a year later all remaining Hillman models were renamed Chrysler, while the French continue Simca Chrysler models were called. The French version of the Alpine was Simca 1307/1308.

The next important idea of ​​Chrysler United Kingdom in 1977 the Sunbeam, a small 3- door hatchback, which should replace the Hillman Imp. It was built on the rear-wheel drive chassis of the Hillman Avenger. 1978 was introduced in the lower middle class of the Horizon, a 5 - door hatchback. You should be a more modern alternative to Ford Escort, Vauxhall Viva and the Austin Allegro. Throughout the 1980s, the British Chrysler sold quite well.

In 1979, the parent company Chrysler USA in big financial trouble. To not completely go under, sold to the European divisions in the United Kingdom and France to the French car manufacturer Peugeot, who still offered the range of vehicles throughout Europe under the name Talbot. 1987, this brand was discontinued.

• Chrysler
• Former Automobile Manufacturers Association ( United Kingdom)
• Former commercial vehicle manufacturers
• Former company ( Warwickshire )