Content Marketing

Content marketing is a marketing technique that will be open to informational, consultative and entertaining content, the target audience in order to convince them of their own company and its services or its own brand and win them as customers or keep.

Demarcation

Unlike advertising techniques such as advertisements, banners or commercials, put the contents of content marketing is not a positive presentation of your company and its products in the center, but contain useful information, further -bringing knowledge or entertainment. Content Marketing is based in the speech and the subject of trade press, consulting and entertainment publications. His goals are achieved, the Content Marketing by profiled the content producers as experts, consultants and entertainers, skills, expertise and value proposition demonstrated by the content, instead of just claim.

Since the benefits are paid by operators are marketing this - if unmarked on third-party websites - to classify according to the UWG as surreptitious advertising.

Content in terms of content marketing can be, for example, text, images, videos, podcasts or (info ) graphics.

Content marketing content can be published on company websites, own blogs on social media platforms like Twitter, Facebook or Google on platforms for user-generated content such as YouTube or Flickr or classic public relations and online PR. Other forms of publication are e-books, white papers, ( Online) presentations, newsletters and microsites, for example based on a collaboration with editorial content.

Content marketing is also used as search engines and inbound marketing technique. In search engine marketing make content, interspersed with the appropriate keywords, websites findable. In addition, more engaging content than linkbait cause visitors to link him. The inbound marketing is a valuable content for lead generation and offers them in exchange for contact information.