CozyCot

CozyCot is a site for women from East Asia and Southeast Asia (especially Singapore) to build social networks. CozyCot was founded in 2001 and since 2010 brings out a newspaper.

History

CozyCot began in November 2001 as an Internet portal in Singapore, where members were able to publish reports, or could exchange opinions and shopping and fashion tips. When enlarged, the online community began the founder Nicole Yee to organize live events for the members to bring them together. Some perfume manufacturers noticed the ever- growing community and offered her support by featured venues available. Other commercial projects followed ( workshops, product marketing, online shopping, etc. ), which ( together with the appearance of the site in the Alexa rankings among the top 100,000 ) led to the decision to convert it into a business. In 2002 founded Nicole Yee " CozyCot Pte Ltd " as a guiding company of the portal. Later, in 2008, they invested $ 100,000 in the website. The revenue of the company in 2009 exceeded U.S. $ 1 million, with a growth of 115%.

The Community expanded into more and more as the readership of Singapore's women's magazines turned to more and more online content. Thus, the portal developed into Singapore's largest online community for women in the fields of beauty, fashion and lifestyle, with over 500,000 visitors every month. The Community has also expanded geographically: the rest of East Asia as well as among Asian women from Australia and New Zealand, which CozyCot made ​​to a regional website that " Singapore marked on the world map ". Since 2006 ranked CozyCot each year as the best women's side on Hitwise Singapore Online Performance Award list.

In October 2009, Mindshare announced the publication of an online reality show on CozyCot. The show by the name of House Husbands focuses on a group of men who are trying to prove that they are as practiced in the boardroom, as in the family baby room. The participants fight it in various educational tasks to prices.

By opening an almost 100 -square-foot shop in Orchard Central ( Ninki - Ô ) and the publication of the newspaper CozyCot the company is also offline presence. In May 2010, CozyCot Nielsen transferred the tasks of web analytics and monitoring of the audience ( the website is audited by Nielsen since 2005 ) (the site is monitored since 2005 by Nielsen ).

Community

The users of CozyCot, which are also called " Cotters " interact within the forum as well as the exchange of beauty products at the live events that will be organized by the staff. There is a points - collection system, in which a member can get rewards for his support (based on the activity on the page).

Forum

The initial forum of the early years was primarily intended to replace shopping and fashion tips and opinions. Then it spread to the areas of " home and life ", " motherhood ", " career ", " finance ", " technology" and " weddings " from. These themes are called " channels " (since 29 April 2009, there are 28). The Forum was recognized for its broad range of topics, as some missing thereof (for example spas and fragrances ) markedly in other forums. The main language is English, but there are ( partially) entries in Chinese. A CozyCot debate on " Plastic Surgery " with more than 1,000 comments and 8 million views was covered in Hankook Ilbo, considering the special Chinese views on this topic and their cosmetic tourism to South Korea.

Reports

CozyCot has a product library of over 35,000 products that are available for members. An iPhone scanner software allows users to retrieve product reports of the CozyCot site by the bar codes are recorded with the camera of the iPhone to the customer.

Events

CozyCot organizes events that allow members to interact with each other in workshops, discussion groups, road tests etc.. In cooperation with Citibank CozyCot has the CozyCot Holy Grail Private Party organized, which took place on 6 and 7 September 2008 in order to celebrate their 7th anniversary.

Related Publications

In April 2010, a newspaper called CozyCot was issued as a 25 -page free monthly publication with a circulation of 200,000.

Honors

CozyCot won since 2006 5 years consecutively the first prize for the best women's side of Singapore on Hitwise Singapore Online Performance Award list.