Mindshare (firm)

Mindshare is the first global full-service media and marketing agency. In 1997, the Agency was created as a start-up from the fusion of media departments of Ogilvy & Mather and JWT and today operates globally with 115 offices in 82 countries.

The Agency is a wholly owned subsidiary of the British WPP Group, the world's largest holding of communication services, and part of the sub-holding company GroupM, with Billings in the amount of U.S. $ 90.8 billion ( Jumpsuit Billings to RECMA ) world 's strongest demand is for places to advertise. Mindshare is the second largest global media agency brand with Billings in the amount of 29.2 billion U.S. $ ( Jumpsuit Billings to RECMA ).

The most important area is the Digital Services, in the 2000 of the 6000 employees work.

Germany

Back in the early 1990s established from Ogilvy & Mather out Mediaconsult under the leadership of Paul Vogler and Christof Baron. With the establishment of Mindshare in 1998, the company had 60 employees initially. Among the early clients included IBM, Unilever and the Ford Motor Company. With the profits of Lufthansa, Nike and alliance was the 2000 one of the fastest-growing periods of the young company.

In 2008 the company was restructured by departments were dissolved and realigned for digital organization and process requirements. According to the company, special efforts in the field of digital data management and dashboard solutions are made.

Today is located in Frankfurt am Main, the regional headquarters for Central and Eastern Europe. A total of 246 employees working at offices in Frankfurt and Dusseldorf. With Coverall Billings in the amount of 1.4 billion euros (according RECMA ) Mindshare is ranked sixth of Germany's largest media agencies.

CEO and Regional Leader DA -CH CEE is Christof Baron.

The services of the company include, in particular the planning of all digital and analog media. In addition, services from all performance areas such as search engine marketing ( SEA), Search Engine Optimization (SEO), CpX display advertising (cost per click, cost per lead, cost per action, ...), mobile marketing and social media are accepted.

Other services include the advertising effect model customer journey, embedded in the planning model Original Thinking Framework. In the area of ​​business planning, the company offers modeling, advertising research and communications planning and research.

Also, the implementation, the shopping and the optimization of all media ( Implementation Units Digital, TV, radio, newspapers and shopping Units TV, print, radio, outdoor, ambient ) are adopted.

The Research and Analysis continues to market analysis, media research and AGF methodology.

The Creative Services creation, production of motion picture as well as the development and production of special types of advertising are implemented. By winning various creative jobs Mindshare is considered a pioneer of the recent developments that media agencies operate successfully in the field of creative agencies.

Other services include the areas of accounting and controlling (Media accounting, finance, controlling) and IT Services ( developing proprietary media planning and buying tools ).

Among the more than 100 customers include companies from all sectors of the economy. Largest customers are Unilever (since 1990), Ford Motor Company (since 1997), 1 & 1 (since 2006 ) and Sky Germany (since 2011).

In recent years, the company received more than 60 awards, including

  • 2013 - Global EFFIE, bronze, Nike
  • 2013 - German media prize, 1st place media strategy, Nike
  • 2013 - Plaka Diva, 1st place media strategy, Unilever Axe
  • 2013 - Plaka Diva, 3rd place media strategy, Motorola
  • 2012 - German media prize, 1st place media strategy, Unilever Axe
  • 2011 - German Media Price, 3rd place media strategy, Nike
  • 2011 - Media Youngsters, 2nd place
  • 2011 - Poster and Media Grand Prix, 2nd place media strategy, Lufthansa
  • 2011 - Purple Head Award, Agency of the Year ( for the third time in a row)
  • 2010 - German media prize, 1st place media strategy, Telefónica O ₂
  • 2010 - Media Youngsters, 1st place
  • 2010 - Association ambience Media, 1st place Mindshare
  • 2010 - Poster and Media Grand Prix, 3rd place media strategy, Nike
  • 2010 - New Media Award Winner Best Content Unilever, Knorr
  • 2010 - Kress Awards, winning online mobile Unilever, Lätta
  • 2010 - Global EFFIE, gold, IBM Smarter Planet

Austria

Mindshare Austria was founded in 1998. The company is headquartered in Vienna and has 54 employees. CEO of the company is Friederike Müller- Wernhart.

With 169 million Euros total sales, according to Focus Media Research Mindshare is number four of Austria's largest media agencies.

The services include strategic media planning, digital marketing, social media strategy and management, search engine marketing, advertising and media effects research, econometric modeling (Awareness and Sales Modeling), campaigns and advertising tracking, media negotiation and purchasing as well as the Mind audit for calculation of the return on media investment.

Clients include Unilever, Ferrero, Lufthansa, THQ, SAP, diesel and LG Electronics.

  • 2012 - 2x Magazine Award: Medianet image ranking overall: 1st place ( were interviewed clients and the media in all of Austria on the topic competence, efficiency & effectiveness, creativity, innovation, sympathy, performance)
  • 2011 - 3x Web Ad, 4 nominations
  • 2011 - 1x Radio Award
  • 2011 - 2x Effie
  • 2011 - 3x Magazine Award
  • 2011 - 1x Goldbach Youngster Award
  • 2010 - 4x Web Ad, 3 nominations
  • 2010 - 2x Impactissimo
  • 2010 - 1x ORF Top Spot
  • 2010 - 1x Magazine Awards, one nomination
  • 2010 - 2x Effie

Switzerland

Mindshare Switzerland was founded in 1998. At the Zurich location a total of 24 employees work for the company. CEO is Cosima Giannachi.

With 117 million Euros Overall Billings (according RECMA ) Mindshare is number five of the largest Swiss media agencies.

The media and marketing services include analysis, strategy, planning, purchasing, controlling and reporting of all digital and analog media. Other services include the areas of performance (SEA, SEO), CpX display advertising, mobile marketing, social media, modeling, advertising research, market research, media research, communication planning and research.

Also, the implementation, the shopping and the optimization of all media as well as the billing and controlling are adopted.

The references include 30 clients, across all sectors of the economy. Major clients include Unilever, the Ford Motor Company and Zurich.

  • 2012 - Global Effie shortlist - Volvo Automobile ( Switzerland ) AG
  • 2011 - Purple Head Award, Mbassador of the Year EMEA
  • 2010 - Global Effie shortlist - Unilever, White Now
  • 2010 - Global Effie shortlist - Volvo Automobile ( Switzerland ) AG
  • 2010 - Kress Awards, Winners Online Mobile Campaign - Unilever, Lätta
Types of business entity London Pay-per-Click Communication studies Television advertisement Media studies Management control system Effie Award Axe (brand) Diesel (brand)
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