Crown Royal is a Canadian whiskey. It has 40 % alcohol by volume and is one of the best-selling Canadian whiskey in the United States. Currently, the Crown Royal brand is owned by Diageo. The company has bought the brand in 2000, when the Seagram portfolio was dissolved.
The Crown Royal is produced today exclusively in the Crown Royal distillery Gimli. The distillery is located on the shores of Lake Winnipeg in Manitoba Canada. Originally, it was also produced in Waterloo, Ontario; The plant was closed in 1992. For daily production of 10,000 bushels of grain Crown Royal is needed. In the distillery Gimli the Crown Royal is stored in 46 warehouses. The complex is spread over 2 acres of land. Mixed and bottled, the Canadian whiskey in Amhertsburg in Ontario.
2006, the sales of Crown Royal amounted to more than 500 million U.S. dollars. As a result of a labor dispute, the production of whiskey had to be almost completely interrupted in January 2007. 52 of the 53 employees of the distillery agreed in the course of industrial action for the production stop. From 1 February production of Crown Royal should be laid down. Only in negotiations January 23, 2007 joined a production shutdown was averted. On the night before the strike deadline, the parties agreed with 75 percent to a new three -year contract.
Variations of Crown Royal
In the last decades resulted in several variations of Crown Royal. 1992 Crown Royal Special Reserve was introduced. He was honored as one of the best young whiskeys. In October 2008 a new version of Crown Royal Special Reserve was put on the market. It was offered as a Crown Royal Reserve. The new whiskey was bottled in the same bottle as the Special Reserve. However, he appeared with a new label and new packaging.
The Royal XR was introduced in 2006 in the United States. Since January 2006 he is also available in Quebec. The Crown Royal XR was put on the market only in limited edition. To date, the variant is sold in specially numbered bottles. He is one of the last versions, which was distilled in the Waterloo distillery. After the Waterloo distillery was shut down in 1992, only a small amount of whiskey was left behind. Among the critics of the Crown Royal Whisky Magazine XR received the notes 7 ¼ and 7 ¾.
2007 variant Crown Royal Cask No. 16 was introduced. The launch took place relatively late. Made is the variant of more than 50 -year-old whiskey. The Crown Royal Cask No. 16 is stored in 12 year old Cognac barrels. The barrels are made of oak, which comes from a forest in France. The crops that are used for the Crown Royal Cask No. 16, give the whiskey a rye and fruit note. The most recent version, which was launched by the Canadian whiskey on the market, the Crown Royal Black. He first appeared in April 2010. Variant has a higher alcohol content than the previous Crown Royal varieties. On average, this variant will cost $ 5 more than the Crown Royal De Luxe.
For Crown Royal products recommended retail price set by the manufacturer. After these costs to the Crown Royal De Luxe U.S. $ 25 and Crown Royal Black 30 U.S. dollars. For the Crown Royal Reserve 45 U.S. dollars and the Crown Royal Cask No. 16 80 U.S. dollars is estimated. In the U.S., Crown Royal XR is associated with the highest price. Here, the retail price is 129 U.S. dollars. In Germany is mostly just the "normal" Crown Royal available.
The Crown Royal variants have received several awards in the past. International got the whiskey multiple good reviews. In the period from 2005 to 2007, the Crown Royal whiskey received from the San Francisco World Spirits string gold medal. From an international whiskey magazine variant Special Reserve won the Editor Choice Gold Award. Critics judged the whiskey with Reviews 7-8 ¾.