Don Quijote (store)

K. K. (. Jap.株式会社 ドン·キホーテ, Kabushiki - gaisha Don Kihōte, Eng. Don Quijote Co., Ltd.), Don Quixote is a Japanese discount store with headquarters in Meguro, Tokyo, was founded in 1980 by Takao Yasuda. The company offers a very wide range of products ranging from household goods, electronics to food. Colloquially, Don Quixote is also called Donki (ドンキ).

• 2.1 The Mascot
• 2.2 Picasso Discounters
• 2.4 rollercoaster
• 2.5 Foreign imported goods

History

Founded as the current K. K. Don Quixote in September 1980 in Tokyo's Suginami district in Tokyo as KK Just (株式会社 ジャスト, Kabushiki - gaisha Jasuto ) from the current CEO Takao Yasuda. All stores ran until 1989 under the name Adj 1989 the first store under the name of Don Quixote in Fuchū, Tokyo Prefecture was opened. Six years later, in 1995, was followed by the renaming of the company as a whole in KK Don Quixote.

To the company since 2001, including the PAW shopping centers, as well as a small version of the Don Quijote stores that Picasso (ピカソ) discounters.

The company is also listed on the Tokyo Stock Exchange since 1998.

Don Quixote abroad

Since 2006, the company relies not only on growth in Japan but also overseas. A first step in this direction was the acquisition of the Daiei in 2006. The four stores in Hawaii in the U.S. have been renamed to Don Quixote and adapted to one's own concept.

For the future, an expansion on the U.S. mainland is planned.

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The mascot

The company mascot is a little blue penguin named " Donpen ", which consists of the company name Don Quixote and the English word for Penguin ( penguin ). He is wearing a red nightcap and often sitting on a crescent moon. In it, the business concept of the night shopping is supposed to reflect.

Picasso Discounters

This small format of the Don Quijote stores is specifically designed for small shopping centers. The range is less extensive and the commercial space accordingly smaller.

The so-called PAW are shopping centers that offer besides a Don Quijote store a variety of other businesses such as fast-food shops, game rooms, lounges etc..

Roller coaster

In 2005, the planned K. K. To build Don Quixote, a roller coaster on the roof of their store in Roppongi. This plan, however, had to be abandoned after fierce resistance of the dwellers. Since then, the unused construction stands on the roof of the building. About the further use there are no plans.

Foreign goods imported

In addition to local produce, Don Quixote also sells goods, especially foods from around the world. These are often offered at lower prices than in ordinary supermarkets.