Grey Global Group
The Grey Group is a global network of communication agencies. The origin of the company are ( mailings ) 1917 by Larry Valenstein founded Grey Studios, a company for direct marketing. As a result, the power spectrum and the name grew joined Grey Advertising. In the 1960s the company expanded into a global network. The turnover in 2003 was 1.3 billion U.S. dollars at approximately 10,500 employees. 2005 Grey was part of the WPP Group.
Chairman and CEO of Grey Global Group until 2005 Edward ( "Ed" ) H. Meyer, since this is Jim Heekin.
History
Grey Studios was founded on August 1, 1917 by the then 18 -year-old Larry Valenstein. 1921, the 17 -year-old Arthur Fatt was set as an office boy. On Fatts suggestion was a magazine - Furs & Fashions - hung up. The success enabled the company to specialize in advertising. Fatt was then involved in the management of the company.
1925, the name was changed to Grey Advertising Inc.. The up to now most important customer - Procter & Gamble - went into a contract with the agency in 1956. The company's expansion has continued, and in 1959 opened its first overseas office in Montreal. 1965 Grey went public. The company continued to grow, so for example, was founded in 1976 with a Swiss company Steinman and Grey. 1980 Grey acquired the agency Conahay & Lyon. 2000 Grey Global Group was founded as a holding company for the various operations around the world. Through a tender offer by WPP Group of nearly 1.4 billion U.S. dollars in 2004 Grey Global Group announced at the self. The financial statements of the company has since been consolidated in the financial statements of the WPP Group.
Grey Group Germany
The Grey Group Germany is the association of German communications service provider of Grey Group. Since the summer of 2008, all agencies of the Düsseldorf Grey Group Germany are located in the Derendorf district. Partner agencies there are in Berlin, Frankfurt and Cologne.
History
1953, Karl -Heinz grams advertising grams in Düsseldorf.Startkunde were the British American Tobacco in Hamburg with HB for Bruno, the HB males devised. For BMW, the message was created "driving pleasure ". Procter & Gamble came in the early 1960s by Germany, followed by American agencies, studied the German partner. Advertising grams and Grey Advertising in New York went zusammen.1965 died Karl -Heinz grams. Theo Breidenbach and Hans Christoph Kleinau took over the management of the agency in the sequence. They set up an office in Dusseldorf.
QVC and Brother are some of the customers of today.
From 1966 to 2006 Bernd M. Michael was employed in the Agency, in 1978, he was CEO and Managing Partner in 1982. In the 1990s, the company AOL has been conceived by Grey and put forward by Boris Becker question "Am I there already " known. The company e-plus was with the appearance Franz Beckenbauer and the slogan " Yes is the scho ' Christmas?" Gain attention. The imaginary of Grey " Punica Oasis" reached a high level of awareness. The company could Visa thanks Grey a great success with the statement " The freedom I want to be" achieve. The Odol, previously known only as a provider of a mouthwash brand, rose by Grey on the largest umbrella brand for oral care.
Awards
The agencies of the Grey Group Germany won numerous awards, including Euro Effie, Cannes Lion, ADC Germany, New York Festivals International, One Show Clio, Comprix, CREA Award, German POS Marketing Award, The flap, German Design Award, Red Dot Award, LIA Awards, Cresta, Eurobest.