Hero Group

Rob Versloot (from Sept. 2012 ) Chairman: Arend Oetker

Hero is an international, on fruit products, baby food and cereal bars specialized Swiss food company based in Lenzburg.

History

The Group is active in more than 30 countries, especially in Europe, North America, Middle East, Africa, Turkey and Central Asia. The Hero Group employs more than 3,500 people and generated 2008 sales of 1.919 billion Swiss francs.

The Group in 1886 by Gustav and Gustav Zeiler Henckell in Lenzburg was founded. Early 20th century came subsidiaries in Germany, France, the Netherlands and Spain to do so. Hero also grew through the acquisition of several canneries in Switzerland. In the decades after the Second World War, branches were opened in Brazil and Italy to do so. Another burst of growth from the 1980s. 1995 Hero was acquired by Schwartau and so well known in Germany.

As the headquarters of the Hero Group did not meet in Switzerland by relocation of jobs and through acquisitions in recent years, the needs, the premises was sold and the planned new corporate headquarters in Lenzburg. Adjacent to it is a new work only for the production of jam. Reference date of around CHF 20 million expensive object was spring 2011.

Main shareholders of Hero Group is Dr. Arend Oetker.

The museum " Burghaldenstrasse " in Lenzburg / AG showed in 2013 to mark the 125th anniversary of the founding of a much-visited exhibitions which elements contributed to the success of the company.

Brand

The " Hero " brand as an abbreviation for the former owner of the company Henckell & Roth was systematically from 1910, built specifically and with large, decades- long promotional effort for " Lenzburger Conserven " and " Lenzburger jams ". The focus at that time was the hallmark with the letter " r " in the form of an opened tin can. These Hero used for years a relatively high share of sales for its advertising budget. In the 1940s, it was, for example, three percent of net sales.

Criticism

Oetker fell several times in the criticism. When he 1995, the majority of the Swiss canning and jam company Hero AG secured by his company Schwartau International GmbH bought up the FIM AG, called the Neue Zürcher Zeitung the deal " abundant opaque ". In the FIM AG ( Rüdiger Jungbluth, " a letter-box entity " established in the "Tax Park Anton train " ), parked the shares of Hero AG. What sums of money have flowed, remained unknown.

Beginning of 2003 had already Oetker Holding 74 percent of Hero AG and get in best market prices from acquiring the remaining shares. Jungbluth quotes the Aktionärsrechtler Ekkehard Wenger as saying the case Hero is a prime example of " how inexpensive addition urges in the bear market, small shareholders of companies, if in the future successes are actually to be expected. "

Only bought Oetker Schwartau International GmbH Hero AG, then bought Oetkers Hero AG Schwartau works. stern.de commented, " Oetker made ​​practically transactions with itself "

Well-known brands of the company

  • Schwartau
  • Hero
  • Beech-Nut (USA)
  • Corny
  • Fruit 2 Day
  • Adapta
  • Semper
  • Juvela
  • Organix (UK)
  • Friso
  • Smafolk
  • Cake Mate
  • Sunar
  • Casa de Mateus
Types of business entity Near East
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