- Aditya Birla Group ( 49.05 %)
- Axiata Group Berhad (15%)
- Providence Equity (10.6% )
Idea Cellular is an Indian mobile provider, is active in all 22 districts of India's phone. It is the third largest mobile company in India based on GSM behind Airtel and Vodafone Essar. The company started in 1995 as a joint venture between Tatas, Aditya Birla Group and AT & T by the merger of Wings Cellular ( active in Madhya Pradesh, Uttar Pradesh, Rajasthan ) and Tata Cellular and Birla AT & T Communications.
Originally Idea had only a very limited GSM network in India, but was able to extend through the 2004 that were acquisition of Escotel its mobile network at a pan- India network and is now also active in West Bengal, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chhattisgarh, Uttar Pradesh, Haryana, Kerala, Rajasthan and Delhi.
The company distributes its products through the " Idea n ' U ' shops.
On 10 April 2006, the Aditya Birla Group announced the acquisition of the equity stake of 48.14 % of the Tata group. Currently, Aditya Birla holds 49.1 % of share capital. The Malaysian telephone company Axiata controls 14.99% of the shares of Idea, 10.6% are owned by Providence Equity Partners.
Idea Cellular had in November 2009, the following customer base in the various Indian states:
- Maharashtra and Goa - 8703670
- Andhra Pradesh - 6020386
- Kerala - 5021067
- Kolkata - 140149
- Gujarat - 4721945
- Uttar Pradesh (West ) & Uttarakhand - 5203726
- Delhi - 2430274
- Haryana - 1881659
- Uttar Pradesh (East ) - 3133981
- Rajasthan - 2073877
- Himachal Pradesh - 212 014
- Mumbai - 1221653
- Tamil Nadu & Chennai - 58639
- Odisha - 455 495
- Punjab (Spice ) - 3002267
- Karnataka (Spice ) - 2181237
Overall, Idea Cellular has 55,905,178 mobile users or 15.25% market share of the total 366 779 392 mobile phone users in India.