Jelen Pivo

Jelen Pivo (literally translated: Stag beer ) is a light beer the brewery Apatin Apatin in Serbia.

In Serbia, Jelen Pivo is the highly regarded, it is very popular, especially among men, and has won several awards. Outside Serbia beer in Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Austria, Slovenia, Sweden and Switzerland can be purchased.

History

The beginnings of brewing in the small Serbian town on the Danube Apatin consist of the settlers from the area of ​​today's Austria and Germany, the Austro-Hungarian Empress Maria Theresa in 1748 decided to settle here a population. The brewery was founded in 1756 in Apatin in the then part of the Habsburg monarchy Vojvodina. According to records from Vienna, the annual production was in its first year to 12,000 hectoliters, equivalent to today's production of a single day. The annual capacity of Apatin brewery are around 4.5 million hectoliters. In 2003, 99% of the brewery in the possession of the Belgian- Brazilian InBev Group. In June 2012, the brewery Molson Coors Brewing Company part of was.

Products under the brand

  • Jelen Pivo; contains 5 vol - % alcohol. Enlisted there is ( "Men know why " ) with the slogan " Muškarci znaju zašto "
  • Jelen Cool; is a non-alcoholic version of Jelen Pivo. Enlisted there is with the slogan " Bilo kada, bilo gde " ( " anytime, anywhere " ),
  • Jelen FRESH limun; is a mixed drink with lemonade,
  • Jelen Belo; is the wheat beer in the range, whose existence is virtually unknown.

Prices

  • Monde Selection - Large Gold Medal ( for the twelfth time in a row) and the Gold Medal for quality ( for the third time in a row )
  • Najpopularniji proizvod kod muškaraca 2009 - according to a survey of the Civil Association " Moja Srbija " the beer was named the most popular product for men
  • The best brand of Serbia in 2010 in the category of drinks,
  • Favorite beer in Serbia - a survey of the Civil Association " Moja Srbija ", in 2010, according to the Serbian Jelen Pivo men voted the favorite beer.

Sponsoring

Jelen Pivo is the main sponsor of the Serbian Super League in football and since 2008 the main sponsor of the Guca trumpet festival.

Apatinska Brewery Alcohol by volume B92
435143
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