Jose Cuervo

Jose Cuervo is a Tequila made ​​by Cuervo (Casa Cuervo, SA de CV) and is produced by Tequila Cuervo La the Rojena, SA de CV. José Cuervo Especial The brand is the world's best-selling tequila. Diageo, until June 2013 global distributor of the brand outside of Mexico so recently achieved an annual sales turnover of approximately 480 million dollars. The Spanish name means Raven Cuervo and corresponds to the German family name Raabe. A raven also adorns the coat of arms of the Cuervo family.

Casa Cuervo

When Mexico was still under Spanish domination, was José Antonio de Cuervo 1758 by the Spanish king Fernando VI. found a large area of land available, there to cultivate the agave cultivation. In 1795, King Carlos IV transferred the ownership of the piece of land on the second José Cuervo, who was called by its full name José María Guadalupe Cuervo, and awarded him the first concession for the commercial tequila production.

Today, Casa Cuervo is run by the Beckmann family. The Beckmann family mingled with the family Cuervo, as the term of his German ambassador in Mexico a woman from the family Cuervo married.