José Efromovich
José Efromovich (* 1955 in La Paz, Bolivia ) is a Brazilian businessman of Polish-Jewish descent. He is president of the Brazilian airline Avianca Brazil and the Supervisory Board of AviancaTaca Holding.
Life
His family is originally from Poland. Looking for a new home, the parents left after the Second World War Poland to South America, first to Bolivia, then to Chile, where José Efromovich was from 1955, first raised in Arica and from 1964 in São Paulo, Brazil. His biography is closely linked with that of his brother Germán Efromovich, with whom he founded the Synergy Group, a conglomerate of companies in Brazil in 2003.
First, both released in the Bom Retiro district in São Paulo Private lessons for young Brazilian students who take the matriculation examination. Following a good chance they established then in São Bernardo do Campo, a private school maturity, which was then transformed into a mainstream school. At that time, Luiz Inacio Lula da Silva was at that time still metal trade unionists, labor leader and later president of Brazil to the partially up to 2000 students. After the maturity classes were given state recognition by the authorities, the two concentrated on their own professional and technical training in mechanical engineering. To this end, they sold the business school.
After graduating as a civil engineer at the Mackenzie Institute in São Paulo, he founded with his brother at first a small engineering company which industry inspections and quality reviews of oil and gas pipelines carried out in petroleum refineries of state Petrobras. It was mainly about the technical examination of welds. Later, diversifying its activities by taking over two other companies were added, which operated services to the industry and the sale of industrial products, including radioactive materials for medicine. Following the two brothers turned their targets on the development and construction of oil rigs. Since one of these rigs sank into the sea and due to a subsequent legal dispute with the insurance company and Petrobras, he turned to the air ride to. This happened by accident as one of the customers could not pay cash, instead he left two aircraft as a deposit. This was the beginning of her latest business, an air taxi company. They called it OceanAir transported and employees of the oil industry of the city of Rio de Janeiro.
"At the time we acted in the oil business in Macaé. A customer could not pay the bill and offered two aircraft in exchange for the services. So we started with the aircraft to transport personnel and our friends who can fly us asked. I realized then that I could make money. "
With his brother Germán Efromovich then took place in 1998, the founding of the OceanAir, which was renamed in April 2010 in Avianca Brazil. Today Avianca Brazil is one serious competitor of the leading airlines in Brazil, TAM and Gol, as Avianca Brazil in conjunction with AviancaTaca want to expand the route network in the coming years and in the membership with the Star Alliance ( Avianca Brazil is not a member ) the connections with the world will advance through codeshare agreement on. This includes an entry in the TAP Portugal, which is to be privatized and policy.