JWT

JWT ( J. Walter Thompson and February 2005 ) is an international advertising agency with headquarters in New York. The agency was founded in 1864 by James Walter Thompson and claims to be the oldest advertising agency in the world. Its parent company is WPP, based in London.

The company operates a worldwide agency network with 10,000 employees in more than 200 offices in over 90 countries.

History

J. Walter Thompson is internally often called the "Commodore" because he was an enthusiastic sailor.

1864, in the American Civil War, William James Carlton began in New York Ad Space for Sale in religious magazines. Business was good, and soon he was the young James Walter Thompson as employees for the accounting set. Thompson persuaded Carlton to expand the business to other publications.

1877 Carlton sold the company for U.S. $ 500 to his employees Thompson.

In 1878, Thompson gave the company its own name. In an anecdote states: Actually, he wanted to call the agency James W. Thompson. But when he found that in New York already quite a number of men with this name -actuated shops, he changed the spelling to " J. Walter Thompson. "

In the following 38 years, Thompson created the first international agency chain and a number of standard works about advertising and brands.

JWT is since 1987 part of the WPP Group ( Wire and Plastic Products ) one of the world 's largest communications holding companies.

Germany

In Germany J. Walter Thompson was founded in Berlin in 1933 and closed shortly before the outbreak of the Second World War. The reopening took place in 1952 in Frankfurt am Main. Tom Sutton moved with a borrowed typewriter in a converted bathroom in the West End. He established the Commission system and founded an advertising University for training talented young researchers. Later he was called to London to reorganize the European headquarters in Berkeley Square. Today, JWT has approximately 130 employees in Germany ( Frankfurt, Dusseldorf, Stuttgart). To management in Germany include Bernd Adams (MD Frankfurt), René Brandejský (MD Dusseldorf ), Ingo Sanchez Kuhlmann (MD Stuttgart) and Tina Rademacher (CFO / COO).

Customers

Its customers include major companies such as Bayer, Nestlé, Kraft Foods, Mazda, Wilkinson, Nokia, Johnson & Johnson, Shell, P & G, Amex, Gruner Jahr, and HSBC.

JWT Communication Group

For named after the company JWT Communications Group include the following agencies:

  • DSBK Activate
  • RMG Connect
  • Mindshare
  • Transmission Advertising Services
  • Argonauten G2
  • Research International
  • Hill & Knowlton
  • Brand Union
  • Millward Brown
  • Landor
423022
de