Krispy Kreme

Krispy Kreme is an American fast food restaurant chain that mainly sells pastries such as donuts, but also coffee.

Krispy Kreme was founded in 1937 by Vernon Rudolph in Winston -Salem, North Carolina. Rudolph had previously purchased a secret recipe for making yeast donuts, and then sell them to local shops. Soon afterward, he went on to offer his goods directly from his bakery. Today, it is typical for Krispy Kreme that the manufacturing sector from selling space within a store through a large disc is disconnected. This allows customers to track the production of donuts. In those stores where even donuts are made, a large round lamp is affixed. Whenever these lights red, is obtained when buying donuts one "original glazed " fresh off the production line for free.

In the sixties, Krispy Kreme began, which was until then only a local presence to open several stores in the southeastern United States. In the nineties, Krispy Kreme expanded then in the rest of the United States, as well as to Canada, Mexico, South Korea, Great Britain, Japan, Turkey and Australia.

The company has been publicly traded since 2000. Initially, the NASDAQ, however, as of 2001 in New York Stock Exchange. On Stand of the Annual Report 2013, Krispy Kreme has 773 shops (including franchisees ) and employs approximately 4300 employees.

For several years, Krispy Kreme suffers by the unilateral product range under the increasing health consciousness of Americans.