L.A. Reid

Antonio " L. A. " Reid ( born June 7, 1956 in Cincinnati, Ohio) is an American music producer. In 1989 he founded together with Kenneth Edmonds LaFace Records. The former CEO of Arista Records is now managing director of Iceland Def Jam Records.

Antonio LA Reid was in the group " The Deele "; he wrote, produced and released three albums with his group. He separated the end of the 1980s by the group to fight with his partner Kenneth " Babyface " Edmonds, who was also in the group for other artists to write and produce. Was your first big hit of the group "The Whispers ' " Rock Steady " and " Pebbles "-" Girlfriend ". Then it was all uphill for the two R & B producer. Together they wrote over 150 hits for Whitney Houston, Bobby Brown, Boyz II Men, Madonna, Mariah Carey, just to name a few. Mid-90s parted ways the two. " Babyface " founded with his wife, a private entertainment and LA in 2000 as the successor of the founder Clive Davis President of belonging to BMG " Arista " ( one of the first African American in such a high position in the U.S. record industry), but did not stay long and changed in 2004 to " Def Jam". Although he discovered, for example, Pink and Avril Lavigne on Arista, but came in 2003 with heavy losses.

LA Reid is now married to the he promoted in the 1990s artist Pebbles and has a son, Aaron. Meanwhile party for his 16th birthday in Jay - Z's New York club " 40/40 " was shown in the MTV show My Super Sweet Sixteen. Among other things there were to P. Diddy, Jermaine Dupri and Kanye West.