Lois Wyse

Lois Wyse (* October 30, 1926 as Lois Wohlgemuth in Cleveland, Ohio; † July 6, 2007 in New York City, New York ) was an American author and columnist. At the time of her death she had written more than 60 books on various topics such as business, love and family.

Life

At the age of 17, she began working as a journalist for The Cleveland News and The Cleveland Press. At 18, she collaborated with photographer Alfred Eisenstadt for Life Magazine. Later, she was also active for Vogue and Cosmopolitan.

Lois married Marc Wyse and they started an advertising agency by the name of Wyse Advertising in Cleveland. They designed a small advertising slogan for a small company in Orrville, Ohio, called The JM Smucker Co. which they made ​​famous in the United States, namely: With a name like Smucker 's, It has to be good ( " With a name like ' Smucker 's ', it must be good "). They advised Carl Stokes in his successful campaign for election as Mayor of Cleveland in 1967.

Lois Wyse opened in 1966, a corporate office in New York City. She worked for a variety of clients, among others American Express and Revlon.

The first book by Lois Wyse of, The I Do not Want to Go to Bed Book for Boys was published by Macmillan Publishers in 1963. The book Love Songs for the Very Married in 1971 was more than 200,000 copies.

She also wrote several novels such as The Rosemary Touch ( 1974) and Kiss Inc. ( 1977).

Lois Wyse and Marcus could be divorced in 1980 and she married theater producer Lee Guber 1982. Guber died 1988. Wyse had two children, a stepson, and eight grandchildren. She died at the age of 80 from stomach cancer in New York City.