McFit
The McFit GmbH operates 198 fitness centers in five countries in which to train a total of approximately 1.2 million members. This McFit is Europe's largest membership gym chain. The studios are located in Germany, Austria and Spain. The headquarters of the company is key field in Upper Franconia.
History
In Würzburg, the first McFit studio of founder and CEO Rainer Schaller opened in 1997. This is followed by more health clubs in Bavaria and from 2000 in the Ruhr. 2001 open four more studios in Berlin and subsequently throughout the federal territory. So McFit is 2006 most members gym chain in Germany. Two years later, opens in Munich 's 100th studio 's doors. In the summer of 2009, the company expanded into other European countries with Gyms in Austria and Spain.
McFit sponsors for years different TV formats and sporting events. In recent years, among them were totally TV shows like the stir- Cups in 2007 and 2009, the Stock Car Crash Challenge 2009 or TV total Turmspringen 2010., But also at the Echo ( music award ) was McFit 2009 one of the main sponsors. In the same year the company initiated the football game McFit Allstars vs. FC Bayern Munich. This occurred at a range of celebrities and members of the gym chain against the Munich professional footballer. McFit had the football club FC Bayern Munich in the run for charity auctioned as part of the ZDF charity gala " A Heart for Children ".
In March 2007 McFit presenting the comeback fight of boxer Henry Maske against Virgil Hill. Since the end of 2007 McFit is present at the battles of Vitali and Wladimir Klitschko, who are also the testimonials of the gym chain since 2008. With them McFit made starting in 2008, television advertising.
From 2006 to 2010 was McFit main sponsor of the Love Parade. McFit CEO Rainer Schaller was, since 2006, Managing Director of Lopavent GmbH, which organized the Techno Parade. The Love Parade was as a marketing tool part of the marketing strategy of the company gym. After the disaster in Duisburg with 21 dead and over 500 injured the Love Parade has been set.
From April 2008 to February 2011 ( advertising slogan of the company) was the monthly magazine " Simply look good" works in all branches free of charge. It contained reports, interviews, fitness and nutrition sites as well as a photo gallery and information on the " Member of the Month". It was then replaced by the fitness magazine LOOX.
2012 led a McFit the "adventure training ".
After a wave of expansion in Spain in 2013, in 2014 opened the first McFit studio in Italy in Verona and the first McFit Poland in Warsaw.
Trademarks
The company logo of McFit was until December 2012 a blue ribbon with yellow lettering " McFit " and the slogan " Simply look good. " Below the loop. The claim remains with the new logo made , which was introduced in late 2012: A yellow ribbon in motion that suggests a M, on anthrazitem reason. Among the company knows in new spelling " mcfit " with claim.
Locations
As of March 2014 McFit currently operates 196 studios in Europe:
- Germany: 162 Studios
- Austria: 10 Studios
- Spain: 24 Studios
In addition to its headquarters in key field in Germany there is an office in Berlin, and international offices in Madrid (Spain ) and Vienna ( Austria ) and in Warsaw ( Poland) and Milan (Italy).
Most studios are in Berlin ( 21 studios ), followed by Hamburg (eight) and Vienna ( seven).
Training offer
McFit provides equipment and free weight training for strength and endurance training. On spa services is omitted. Since January 2012, there is in all new studios the experience of training. The existing are gradually being upgraded. These room design, music, moving image and imagery are tailored to the respective training area. The current training program is expanded to include new training modules as a circuit training or the modules of the McFit own cyber training. In the latter course programs are held, in which the trainer holds virtually from the LCD screen the course. All McFit studios are open year round in the German speaking 24 hours. In the period 8-22 clock trainers are available.
McFit Models
McFit Models is the sporting model agency of the company, which is described as the largest of its kind in Europe. It allows members to apply for and participate in catwalk events and photo shoots. As art director of the well-known German designer Michael Michalsky supported the Agency to their lecturers among others, the German photo model Wanda Badwal counts.
Criticism
2004 reported the RBB magazine " contrasts " of systematic discrimination against foreigners and foreign-looking persons by McFit. The magazine reports of persons who have been refused apparently because of their ethnicity membership. It noted in its report that McFit have prescribed a fixed "foreigner rate " of up to 17%. After broadcasting the report, the percentage of foreigners from McFit was abolished.
Stiftung Warentest found in a comparison test 2006: " Cheapest is the training at McFit. [ ... ] The training conditions are good. It gives strength and cardio. Only the coaches do here especially scarce. Showers cost 50 cents. The rooms are simple. In short: McFit studios have about the charm of a warehouse " in 2009 rated Stiftung Warentest McFit in exercise care with flawed.. The mirror noticed McFit was based on the discount principle. An attractive price arises in that will be saved elsewhere in McFit that would be the responsibility of the coach.
Others
After the disaster at the Love Parade 2010 was on the video platform YouTube, called the short message service Twitter, and in groups at social network Facebook to boycott McFit.