Online advertising
Online Marketing (also Internet marketing or web marketing called ) includes all marketing measures or packages of measures that aim to drive traffic to their own or a particular website where a business can be completed or initiated. Subregions are banner advertising, search engine marketing, e- mail marketing and advertising, social media marketing and affiliate marketing. These marketing services are (usually cost) offered by advertising portals. A special form of online marketing is the video marketing. Due to the increasing number of smartphones that increasing Internet bandwidth and the continuous rise in mobile Internet access to the mobile marketing and its focus on mobile devices in online marketing is of increasing importance. One of the main advantages of online marketing over traditional marketing activities such as print and TV is the measurability of advertising impact.
Website
The design and the thematic structure of a corporate Web site are key components of online marketing.
The company website serves both the customer loyalty as well as to attract new customers.
Display Advertising
Display Advertising means the online advertising using graphic advertising materials such as banners, pop-ups and layer ads, which in addition to text elements such as animations, images or videos are used. The best-known form of the display Advertisings is the banner advertising is one more video advertising.
Advertisers use display advertising to promote its goods and services over the Internet. It is with advertisements in newspapers and magazines as well as television commercials comparable.
Display advertising and search engine marketing are the most common forms of online marketing. The on the number of users (reach ) the largest websites for display advertising in Germany, in addition to Google, Youtube, Facebook and eBay also German providers such as T-Online, gutefrage.net, Web.de, chip and computer image.
With a reach of 96.2% of the advertising company Rubicon Project is a leader according to comScore currently ( August 2012), ahead of Google, AOL and AT & T.
Online Video Advertising
Video Advertising provides advertising messages in audio- visual processing and is equipped with TV spots comparable.
Search Engine Marketing
With search engine marketing ( SEM abbreviated for English "Search Engine Marketing" ) refers to measures that increase targeted the findability of a website on search engine results pages. Search engine marketing involves search engine advertising (SEA for English "Search Engine Advertising" ) and search engine optimization (SEO for "Search Engine Optimisation ").
Search Engine Advertising ( SEA ) refers to the switching of paid ads in the result pages of a search engine. The ads will appear in the rule as the first results of a search results page, also on the right side or at the end of a results page. They are marked and highlighted by visual elements such as a background color to match. SEA systems are, inter alia, available at Google " Google AdWords " Microsoft Network " Bing Ads " and Yahoo " Yahoo Search Marketing " (2012 the markets in Germany, Austria and Switzerland were to Bing Ads migrated).
Search engine optimization ( SEO) refers to all measures to improve the position of a website in the free organic search results of a search engine (regardless of SEA). The measures range from optimizing the website and its domain name or URL of the content including metadata through to linking to other websites ( Link-/Backlink-Strategie ).
E -mail marketing
Marketing by e-mail, so-called e- mail marketing is the equivalent of direct marketing in the offline sector, ie the mailing of advertising materials.
The sending of advertising by e -mail subject to legal restrictions. In Germany, various laws regulate the shipping and certain mandatory information in business e -mails ( eg the Act against Unfair Competition, § 7 contains about unacceptable nuisance provisions regarding " advertising using [ ... ] electronic mail " and the law on electronic commercial register and the register of cooperatives and the business register, EHUG determined that certain Imprint information must be included in a business e -mail), in Austria regulates the Telecommunications Act (TKG ) and in Switzerland, the telecommunications Act (TCA ), this form of advertising. Thus it can be understood as spamming since March 1, 2006 when advertised in the business-to -business sector, with unsolicited emails.
Affiliate Marketing
In affiliate marketing the marketing operator uses a variety of partners ( engl. affiliates) to market its service or product. Advantage is the distribution of marketing expenses to multiple partners who are paid only for success. There are different types of compensation:
Social Media Marketing
Using Social Media Marketing ( Abbr: SMM) primarily branding and marketing communication goals are pursued through the use of social media platforms (eg Twitter, Facebook and Google ). Meanwhile, a "second generation" of social media platforms is becoming more popular, the - often via a mobile app - trends such geolokale services ( Foursquare, Path, Waze, Facebook Places, Google Places ) or the increasing visualization of articles ( Instagram, make Pinterest, Snapchat, Vine ) pick up, and more specialized social media marketing campaigns possible. The targeted optimization of a website on the widest possible dissemination in social media networks is known as Social Media Optimization ( Abbr: SMO).
Couponing
Couponing With the use of vouchers is referred to that reward a certain behavior, usually through a discount.