Paninaro

The ( Movimento ) Paninaro was a subculture that Milan has its origins in the early 1980s.

Their followers who have Paninari (plural of Paninaro ), their name from their meeting place, the fast food restaurant Al Panino in Milan (Piazza Liberty ). They were regarded as completely apolitical ( which is a sharp contrast to the ideals of the 1970s ), very consumer-oriented and hedonistic, and interested in fashion, music and all the trends from the U.S..

Origin

Many of the followers were students of Milan's private schools - according to the " Paninaro slang " ultimately modeled on the Milan youth language of the 1980s.

Role models and accessories

Paninaro was the first Italian subculture that defines itself primarily through television - the Italian channels Video Music was the first European music channel. Accordingly, their role models, especially bands that stand out by elaborate and visually garish music videos such as Duran Duran, Spandau Ballet, Wham!, Simple Minds, Frankie Goes to Hollywood, Boy George and the Pet Shop Boys. Music in the Italian language, they reject it.

Also the brand awareness of the trailer is indicative. Were typical jeans ( Levi's, Stone Iceland or Armani ) check shirts ( Naj Oleari ), leather belt (El Charro ), Karosocken (Burlington ), Cowboy Boots ( Fry or Durango ), Down Jackets ( Moncler ) or denim jackets. Furthermore, were motorcycles only Zündapp 175 or enduro machines popular.

In other European countries such as France and partly England there were similar developments fashionable early eighties. In Germany the so-called 'poppers', the Paninaro of background and habit excited quite similar, then considerable media interest.

Pet Shop Boys

The expression Paninaro by the same name, first published in Italy in 1986 Song of the Pet Shop Boys became famous; in the text of which terms are enumerated, which are associated with the Paninari:

Also in the accompanying music video designs to Milan and fashion are shown.