Paolo Schianchi

Paolo Schianchi ( born January 22, 1966 in Parma ) is an Italian architect and designer.

Schianchi has been a lecturer at the Polytechnic of Milan and one of the representatives and theoreticians of Visual Marketing, a discipline that examines the relationship between image and product, or between the object and its representation.

Biography

After completing his degree in architecture and the study of aesthetics, he began in the late nineties with the research on the visual marketing, which was the decade deepened and broadened it: focus his thought is the theoretical treatment of the inseparability between the object and the image, representing the object. With the numerous and continuous exhibition experience ( for example, with the fair in Padua PadovaFiere ), he showed how the object can assume the identity of the environment in which it is inserted and he has at the same time demonstrated the inseparability between these two factors.

He gives the annual publications of the publishing group Gruppo 24 ORE - Gruppo 24 Ore Business Media, out, who are dedicated to its image with respect to the investigation of the new developments of the object. As a designer and art director, he works together ( Runtal Zehnder, Magma, Disegno Ceramica, Il Marmo ) with Italian and international companies. One of its properties are in the list of renowned design prize Compasso d' Oro in 2011. Moreover, he organized exhibitions on design with a special focus on the new Japanese culture movements (eg Kawaii ). At the Milan Furniture Fair 2011 ( Salone del Mobile ), he has collaborated with the Japanese Consulate in Milan, the Italian Consulate in Osaka, the center for Japanese culture in Milan and the Chamber of Commerce of Kyoto, the exhibition " La filosofia dell'acqua. Il design l' italiano Incontra artigiano giapponese " ( the Philosophy of the water. Italian design meets the Japanese crafts) organized, which was shown in October 2011 in Padua. He was director of several magazines ( Archaedilia of Faenza Editrice, Ce International Superfici In & Out of Il Sole 24 Ore Business Media ) and is since 2010 director of the international portal Floornature In addition to his teaching post at the Milan Polytechnic, he is a professor in the degree program Integrated Communication and Design at IUSVE (Institute of the Pontifical Salesian University of Venice) in Mestre and holds regular seminars at other universities and private institutions in Italy and abroad.

Publications

  • Il Bi - Design, Faenza Editrice, 2004
  • Nuovamente anonimi, Gruppo 24 ORE | Il Sole 24 Ore Business Media, 2007
  • Verso il bagno Camp, Il Sole 24 Ore Business Media, 2008
  • Diseno y bano: un binomio entre imagen y objeto in Diseno y Arquitectura, Faenza Ed. Iberica, 2008
  • Il sogno e la realtà spunti per una nuova definizione di design, Il Sole 24 Ore Business Media, 2009
  • Nuvole di estetica e prodotto, ISRE Edizioni Salesiane, 2010
  • Visual marketing. B & A in AD 247, Il Sole 24 Ore, 2011
  • L' Immagine è un Oggetto, libreriauniversitaria.it edizioni, Padua, 2013, ISBN 978-88-6292-413-9

Bibliography

  • Path, A journal on research, conservation and related issues in architecture and the architectural heritage, ed Alvar Aalto Museum, Jyväskylä, No. 2, pp. 9 1997
  • MODO, Disegni di pietra ed. XXI of P. Olivari, No. 188, born, April, p.76 -77 ed MODO, Milan 1998
  • MODO, Progettare la materia, ed. XXI of P. Olivari, No. 192, born, October, p.74 -75 ed MODO, Milan, 1998
  • La Repubblica, Ecco la casa dove la porta è New Age Vietata. Gli Oggetti, ed. by Linda De Sanctis, No. 38, Volume XXIV, February 14, p 27, 1999
  • L' altro design, ed. of P. Olivari - Catalog of the exhibition at the University of Applied Sciences Stuttgart, Stuttgart, October 21-November 10, Spatia Edizioni Milano
  • Abitare, Bagni Nuovi, No. 401, December, pp. 185, ed Abitare Segesta, Milan, 2000
  • DOBRE wnętrze, " Wulkan w tazience ", N.2 (38 ), February, pp. 10-11, Ed. DPA Printing Company, Krakow 2001
  • Corriere della Sera, Avanza il telelavoro, le case diventano uffici, ed. by Daniela Camboni, June 1, p 21
  • L' Espresso, e il dolce lavorar m'e in questa casa, ed. Sabina Minardi, born XLVII, June 21, p.76, publishing group L'Espresso
  • Francisco Asenio Carver, Moveis de Casa, Ed. Atrium Grup, Mexico - New York -Barcelona, pp. 470-471.
  • AYD, Arte y disegno, Agua y Jabón, April 2002, pp. 46-53, Edizioni Elistil, Montevideo
  • M. Fucci, editor of Corian. La creatività comincia in Casa, catalog Corian, Edition Du Pont de Nemours International, Brussels 2003, pp. 18-19.
  • Ottagono, Luci e rubinetti a Padova, No. 166, Volume XXXVIII, December 2003, p 30, ed Compositori, Bologna.
  • L' Espresso, design. Vizi molto privati ​​, born in L, January 29, p 139, published by L'Espresso Group
  • Domus, Tratto, No. 910, January 2008, pp. 180, Editoriale Domus, Milan.
  • Interni, Disegno Ceramica. Pensieri D' acqua, No. 592, June, p.60, Mondadori Editore, Milan
  • Area, Tratto in ceramica, No. 106, October, Federico Motta Editore, Milan
  • Area, D. Cattaneo, Pensieri d' acqua, No. 110, June 2010, Federico Motta Editore, Milan
Integrated marketing communications Domus (magazine) Arnoldo Mondadori Editore
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