Pfanner

The Hermann Pfanner drinks GmbH is an internationally active Austrian beverage producer. By his own account in 2010 by the comprehensive over 420 million liters of production about 80 percent have been sold in over 70 countries around the world. The main markets of Lauterach in Vorarlberg headquartered leading company are the drinks markets in Germany, Italy, Austria, Romania and the Czech Republic.

Pfanner is self-reported by 19.8 percent market share leader in iced tea in Germany.

History

In Lauterach the " Gasthof Hirschen " in 1854 by Max Hermann Pfanner bought and set up a guest house brewery. In 1919 his grandson Hermann Pfanner operation and built it with the trade of agricultural products further. In the years 1920-1930 they began to trade with wine and spirits.

In 1933, the first time non-alcoholic fruit juice was prepared. After 1944 Hermann Pfanner died, his wife Ferdinanda continued the business together with their children on.

Through good economies and technological development could operate the new generation ( Hedwig, Hans, Erwin and Egon Pfanner ) passed. These were the business of fruit juices spread beyond the borders of Europe and founded other locations until 1988, the business had to be passed again to a new generation. The Hermann Pfanner drinks company m.b.H. was founded. In 1984 the company received the National Award and since then must the federal coat of arms used in commercial transactions.

2001 Fruchsaftproduktion began in Hamburg in Germany. Pfanner is now a family - the family Pfanner, Schneider and Dietrich run the company.

The Lauteracher fruit juice producer in 2007 increased its sales by 11.3 percent to 228 million euros.

Products

The range includes around 210 products, the most popular fruit juices produced in decades. In addition, the company provides but also produces other products in the field of soft drinks.

Production

Locations of the company are in Austria, Germany and the Ukraine. Besides its headquarters in Lauterach is the largest production facility in Enns (Upper Austria ) as well as one more in Hamburg ( Germany ), Policoro ( Italy) and bar ( Vinnytsia ).

Criticism

In the winter of 2009/10, the activities of consumer organization Food Watch directed against misleading in their eyes marketing activities of Hermann Pfanner drinks GmbH with regard to their Eisteeproduktes " The Yellow lemon and physalis ". Pfanner was accused of wanting to give the impression to the product that it constitutes the main ingredients for the recipe of the drink with physalis fruit and yellow tea - and also to disguise the sugar content of 47 cubes of sugar per pack. According to Food Watch found in January 2010 in the Eisteegetränk also no trace of real Physalis, a flavor imitated the taste. As a result, consumers chose the drink to the second place of the "Three testing advertising lies of the Year 2010".

The Hermann Pfanner GmbH drinks, however, takes the position that it was in the drink to no "sham " because the Teegehalt (15% 85 % Yellow tea Herbal supplement ) total actually 100 % market share, and the sugar content by approx. 30 percent is lower than the other soft drinks. Pfanner responded to the further allegations by now actually a small amount Physalissaft is in the new variant of the drink and the sugar content was reduced to 44 pieces of sugar cubes per pack. In addition, however, the company believes that in tea beverages of fruit content does not play a determining role worth. In addition, Pfanner submitted reports, which show that the declaration data comply with the food law requirements. By law, the content of an advertised or eponymous ingredient must not be specified if it is used only in small quantities for Geschmackgebung.