Pinterest is a social network where users can attach images collections with descriptions of virtual pinboards. Other users can share ( repinnen ) This image also expressed their pleasure in it or comment on it. The name Pinterest is a portmanteau of the words pin = pin, ' and interest = interest '. What this means is that one can prove by the public " tacking " on the Digital Wall his own interests. This can also be stored privately and publicly since the end of 2012. The network has 70 million users worldwide (as of July 2013).
Function
The idea behind Pinterest is the common exchange of different hobbies, interests and Shopping Tips by using virtual pin boards. Pinterest is managed by a team of Palo Alto.
Currently uploaded pictures and videos of the platforms YouTube and Vimeo can be pinned on Pinterest, a virtual pinboard. After Instagram had finished his work with Twitter, Pinterest came in its place and has since supported the so-called Twitter -cards interface. This content Pinterest can be represented directly in tweets without the user need to visit a separate website.
Pinterest has early started offering apps for mobile devices. At times, these provided even greater functionality than the official website of the service. The last major revision of Pinterest Apps took place in August 2012, is currently the operating systems Apple iOS and Android are only supported.
Terms of Use
In March 2012, fitted Pinterest, Instagram and Tumblr next to his terms. This was due to pro ana photos and posts, which glorify the disease anorexia. In addition to this prohibition enshrined the Anpreisens of self-injurious behavior and warnings with offers of help in the networks are displayed.
Dissemination
According to Alexa Internet Pinterest is ranked 26 of the most visited websites in the world, ranked 12 in the U.S. and number 58 in Germany. In April 2013 Share in the U.S. was at 35 million users. The users of Pinterest are female for the most part. The TIME Magazine chose options to the " 50 Best Websites " of 2011. Meanwhile Pinterest caused a similar amount of traffic such as Google or Twitter. Even Facebook, the largest social -traffic suppliers in e-commerce, Pinterest is on your heels. So published the news site AllThingsD in June 2012 a ( non-representative ) statistics of the software company Monetate, after which the data traffic on Pinterest, 2011 at 2535 percent increase in Facebook by only 2.7 percent. In addition, the conversion rate was thus increased from 0.29 to 0.43 on Pinterest percent and Facebook 0.49 to 0.61 percent.
Also in online marketing as well as in public relations and social media marketing Pinterest gaining more and more importance. Many German companies now relate the images network in their marketing strategy. With 840,000 visitors in March 2012, the platform has already surpassed StudiVZ.
Criticism
Monetization
Pinterest is a right to sell user photos had granted - only on harsh protests took Share this users adverse change in the terms and conditions, back again.
For discussion provided the type of monetization, that was not made clear in the provisions of the page. Here is a PartnerID extent possible at the links passed by to get to the " affiliate marketing links" commissions on subsequent purchases.
In May 2013 published Pinterest the new " Product Pins ", which allows users to take hold only pictures and photos also products on their own online pinboard. Share cares now collaborations with larger online stores and marketplaces to commercialize the new function as well as possible. There was to start in America even some famous brands on board. Since August 2013, the user can also inform you by e -mail about price changes and new features of the products now, which he followed for Pinterest. Should benefit from this new concept which both the user as well as the seller of the products, their offers are so called again to mind the customers.
Copyright
The other copyright laws of the United States made in Europe for copyright infringement, making users warning letters threatening.