Pitchfork Media

Pitchfork Media, usually only Pitchfork (English, pitchfork ') called, is a daily updated website, its editors review new music releases. Also, find there news and interviews from the world of music. Thematically, the site focuses on independent, Electronic Music, singer-songwriter and hip hop.

Pitchfork the best known in the independent sector page on the net and there appearing reviews is to have the reputation of being able to exercise beyond the internet influence the success of bands.


The American Ryan Schreiber of Pitchfork Minneapolis founded under the name Turntable in 1995. A year later, in 1996, the project received its present name. Later, the project moved to Chicago with its founder. Pitchfork now employs several reviewers, Ryan Schreiber writes itself hardly even reviews and mainly deals with the management of the site.

Influence on the music world

Pitchfork Media has now 170,000 readers per day and more than 1.3 million unique visitors per month. If Pitchfork, the music albums rated on a scale of 0.0 to 10.0, reviews from the edges of the scale awards, this ensures often stir. After Pitchfork 2004, the debut album Funeral who at the time relatively unknown Canadian band Arcade Fire with a rating of 9.7 and an extremely enthusiastic review assessed many made ​​the website comes in part responsible for the success of the band. The same is true for other artists such as Interpol, Clap Your Hands Say Yeah, Tapes' n Tapes or Sufjan Stevens, the Pitchfork said to have "discovered".


The reviewers of Pitchfork Media often write very direct and not afraid of bad reviews. This and a certain elitist tone contribute to the fact that the site is not without controversy. There are now several parodies on the net, who received the writing style or the rave reviews that bands like Radiohead at Pitchfork, distort satirical.

Other activities


In response to the decline of music television and the continued declining opportunity for artists from the field of alternative and independent music to show their music videos, the operators of Pitchfork Media internet music station installed in April 2008 pitchfork.tv. Shown are there music videos, exclusive live sessions and documentation.

Music festivals

Initiated in 2005 Pitchfork Media, the two-day Intonation Music Festival at Union Park in Chicago with the headliners Tortoise and The Decemberists. Since 2006, Pitchfork Media held at the same place the now three-day Pitchfork Music Festival, which was sold in 2008 and occurred in the more than 40 artists. The Pitchfork Media Festival wants to settle in its claim of overpriced festivals in confined spaces.