Plus (supermarket)

The plus goods Handelsgesellschaft mbH existed from 1972 to 2010 as a subsidiary of Tengelmann. She was an enterprise of the food retail, based in Mülheim an der Ruhr. The markets are guided Marken-Discount since the takeover by Edeka, its subsidiary, net.

Pay

Plus had claims to 13 million customers a week. Their about 2900 German stores with about 27,000 employees Sales in 2006 were approximately 10 billion Euros, of which 6.87 billion in Germany.

Concept and organization

The Plus chain was of their business concept to within the food retail industry as " soft" discounters, located between the 'hard ' discounters such as Aldi and Norma and the full-line such as Rewe and Edeka. The concept basically corresponded to that of a discounter (aggressive selling price policy, limited range, simple presentation of goods, etc.), but differed in some respects from Plus Hard discounters: The product range was larger and there was a higher proportion of branded goods.

Since early 2005 Plus sold unsold non-food promotional goods in so-called Billix stores, which were all but closed again in September / October 2007 and integrated into the Plus stores. The same markets in the Netherlands do not belong to Tengelmann group.

Germany Wide Plus was divided into twelve regions. A sales region was led by a regional manager who was responsible for up to 270 branches. He gave up this responsibility to sales manager further, which in turn were under the District Sales Manager, who were each responsible for about eight branches. The supply of goods of the German Branch Network of eleven camps in April 2009 closed under conversion to net the central warehouse in Ottendorf- Okrilla.

Plus campaigned with the derived from the letters of the company name slogan " Prima live and save ".

Since December 2007, offered Plus, like many other discounters also own a mobile phone tariff ( " Pluskom " ) to. In addition to branded products led plus a wide range of own-brand products, for example BioBio for organic and "Viva Vital" for healthy eating. Both of these brands will be offered through Netto Marken-Discount.

2008 Plus by PETA was honored as the most pet friendly discounters.

Plus abroad

2007 Plus sold its 250 Plus stores and 58 projects in Spain for around 200 million euros to the French retailer Carrefour and the branches in Poland and Portugal to the Portuguese retail chain Jerónimo Martins.

In 2008, the Rewe Group acquired the Czech, Spar Austria, the Hungarian and Belgian retailer Delhaize the Plus stores in Greece.

2010, the Bulgarian and Romanian Plus stores were sold to the discounter Lidl.

End of May 2010 sold Tengelmann his last and oldest Plus foreign company, the target point in Austria, to the Luxembourg investment fund bluO.

All repelled foreign markets be renamed in the own market performances of the purchaser.

Since mid- 2010, the sale of all positive foreign subsidiaries is largely completed.

Takeover by Edeka

On 16 November 2007 Tengelmann and Edeka announced that the Netto Marken-Discount ( Edeka ) and plus Germany are to be introduced in a joint venture, would be involved in the Edeka with 70% and Tengelmann with 30%. On 1 July 2008, the Federal Cartel Office the acquisition of Plus stores has agreed to restrictions. The earnings contribution from the Tengelmann group on the joint venture was limited to 20%, the financial and voting participation also is only 15 %. Because of the dominant position by the concentration had to be sold 378 branches with a focus in East Germany. 328 of them were sold to the Rewe Group and now all converted to the concept of the daughter discounter Penny. An initially planned procurement cooperation between Edeka and Tengelmann was prohibited during the antitrust proceedings. Thus, Tengelmann will, as announced, look for another partner for its purchasing cooperative. Accordingly, the Bundeskartellamt issued on 9 December 2008 for the definitive acquisition of the Plus stores its approval.

Until the end of July 2010, all Plus markets were gradually transformed into net -brand discount stores. About 400 small, mostly urban stores are as Netto Marken-Discount City just net City out.

Plus Online Store

Plus ran his own e- commerce platform, which is now continued by the Tengelmann group regardless of the discount retail stores since 2001.

In Plus Online Store can consist of a weekly-changing range of products are comprised of both branches articles as well as from special online offers selected. The selection includes specialty groups such as Home & Kitchen, Home & Design, Health & Wellness, multimedia & technology, garden & balcony and car & two wheeler. Areas such as travel or plants are offered by partners.

Criticism

Beginning of April 2008 reported the star after the announcement of the monitoring of employees in Lidl stores in its online edition that in some cases also detailed " at Plus and Edeka on the job performance and the private lives of employees reported " was.