Quaker Oats Company

The Quaker Oats Company is a traditional American food company based in Chicago, which is part of PepsiCo since 2001.

Quaker Oats was founded in 1901 in Ohio, by the merger of four oat mills, the oldest, German Mills American Cereal Company, dates back to the year 1850. Another Quaker Mill, had a Quaker in 1877 can trademark law protect, but never had connections to religious Quakerism, you chose the name simply because Quakers had a good reputation and were regarded as honest. The famous logo was designed by Saul Bass in 1969. In addition to breakfast cereals include Cap'n Crunch, who in 1983 purchased Isodrink Gatorade (75 % market share in the U.S. ) and the granola bars Chewy Granola Bars -known brands.

From 1969 to 1991, the Group held the toy manufacturer Fisher-Price 1994 to 1997, known in the U.S. beverage company Snapple, they then sold with heavy loss.