Ritter Sport
48.638629.1234Koordinaten: 48 ° 38 ' 19 " N, 9 ° 7' 24" E
Ritter Sport is a brand of chocolate Alfred Ritter GmbH & Co. KG. The company is based forest book, Baden- Württemberg, Germany.
- 3.1 100 gram tablets
- 3.2 250 gram tablets
- 3.3 Ritter Sport Minis
- 3.4 Other
History
1912 founded Clara and Alfred E. Ritter Cannstatt in a chocolate and confectionary factory. The first factory was located near the present-day Cannstatt Carré. In the 1920s, the company changed its name to the Wilhelmstrasse in Bad Cannstatt. The first chocolate brand of the company was AlRiKa cream - chocolate (acronym: Alfred Ritter Can instead ). 1930, the factory was moved to the 20 km distant forest book. To date, there is the only production site.
Ritter's Sport Chocolate was introduced in 1932 as a brand. Clara Knight (born Göttle ) had the idea to develop a sport chocolate. The goal was to produce a chocolate bar, which should fit into any sports jacket despite the weight of a normal long bar. The chocolate square was first later finally called "sport - chocolate" and " Ritter Sport chocolate ".
In 1952, the son of Alfred O. Ritter management. From 1970, the company sold more on advertising, especially on television, to increase the awareness of the brand. During this time, the slogan developed " Square. Practically. Good ". Due to these promotions, the market share for chocolate bars was increased to ten percent.
In the following years, new features have been created that have become essential components of the mark: So led Ritter Sport 1974, the colorful palette, making each species could be differentiated by color. In addition, the tubular bag and the kink - opening was introduced in 1976.
1982 Ritter Sport Minis came on the market. The one offering the Ritter Sport chocolate diet and little Ritter Sport was extended 40 g 1999. There are also Ritter Sport Rum and Ritter Sport chocolate cube. Since September 2006, selected varieties of a 250 gram large panel available. The most common panel is still the 100 -gram table. During the 1990s, there were in addition to the products mentioned also the bar of chocolate Ritter Sport Balloon in different flavors. In 1998, the market share of the 100 -g chocolate bars 22 percent.
The production in the meantime introduced line " Ritter Sport Premium" (125 - gram tablets with higher cocoa content ) was reinstated in 2007. For the Christmas and Easter sales periods, there are seasonal products such as Advent or Christmas packaging.
Ritter Sport delivers to 90 countries. In Italy, the confectionery manufacturer Loacker distributes the Knights products.
Since 2010, the company tried in the area of mass customization and has a flagship store opened in Berlin in which it is possible to create an individual Ritter Sport panel. It has also involved with a seven-figure sum at the Berlin-based company Chocri that offers customizable chocolate bars on the internet.
Although the company supports in Nicaragua since 1990 also ecologically run cooperatives cocoa -producing farmers, so far no Fairtrade mark has been applied for. Since the company refers, among other things cocoa from the Ivory Coast, child labor can not be excluded in connection with Ritter Sport Chocolate (11/ 2011).
In 2012 the family, which is headed by the third generation of Alfred Theodor Ritter celebrated its centenary. Ritter Sport is by Milka the second most popular type of chocolate in Germany.
Judgments and test results
On January 31, 2013 it was announced that the Bundeskartellamt has a total fine of 7.5 million euros due to illegal price fixing with other confectionery manufacturers imposed Ritter Sport. The company dismissed the allegations as unfounded.
The variety " full - nut" was the end of November 2013 by Stiftung Warentest "poor". Although only natural flavors are given in the list of ingredients, could be detected in the chocolate, the flavor piperonal. According to the Stiftung Warentest there is not a common industrial-scale process to produce piperonal on non-chemical methods. Ritter Sport, in contrast, refers to a guarantee of flavor supplier Symrise, after it but RELATES TO natural flavor, because it was " full of traffic- as well as enjoyable capable " " exclusively of natural origin " and. In November 2013 Ritter Sport procured an injunction, which the foundation the assertion Ritter Sport used chemically produced flavors in his nut chocolate forbade. In January 2014, the Munich Regional Court confirmed on appeal the decision of the Stiftung Warentest.
Brand
The 1970 introduced slogan " Square. Practically. Good. " To the specifics of the brand emphasize, in particular, the square shape of the chocolate bars and their " practical " size. Abroad, the three terms are usually translated one to one into the local language, it is said about the "Carré. Pratique. Gourmand. " In France. Only in the English-speaking countries, one uses instead of the saying "Quality in a Square. " ( UK ) or "quality. Chocolate. Squared. " (Canada and USA).
The form of packaging has a high recognition value, as few chocolate brands are available in square panels (next to Ritter Sport about the ROMY coconut chocolate and Mr.Tom Chocolate Peanut Chocolate of Hosta ).
The company logo has remained unchanged since the 1980s. It consists of a curved Knight lettering and including " sport" in large block letters, framed jointly by a square. As a rule, the font color is blue, the white square background and the square frame golden, with the premium tables of the background was black and the font also golden.
The trademarked kink - opening snap pack allows the manufacturer to open the chocolate square with only one kink. The pack is resealable with the resulting flap. Previously, this was also mentioned in the advertisement: " Ritter Sport - the trick with the kink and the stitch with the bag ."
Varieties
100 gram tablets
The varieties of Ritter Sport chocolate square package consist of 25 standard grades and other special places. In addition, there are varieties with organic ingredients, chocolate for diabetics ( in Germany according to dietary regulation banned since 2012 ), and lactose-free options. The organic seal bearing the 65 - gram tablets macadamia, almond slivers, grapes cashews, whole milk 35 % cocoa and nut splitter. In mid-2009, the company released a ranking of the most popular and best-selling then five standard varieties. Place one occupied while the variety " Whole Hazelnuts ", followed by " nougat ", " marzipan ", " Rum Raisin Nut " and " Alpine Milk ".
The packaging of each variety has its own color, such as yellow for Ritter Sport Cornflakes or white for Ritter Sport yogurt.
The following special varieties were, inter alia, offered:
250 gram tablets
With the larger chocolate bars there are in addition to the standard varieties Alpine milk, nougat, Whole Hazelnuts, White Crisp and yogurt exclusive variants milk Knusperweizen, Biscuit nut, chocolate cream and caramel biscuit.
Ritter Sport Minis
In the mini version of the chocolate bars (about 17 grams per bar ) are either packed seven varieties ( Colorful mix ) or four varieties (Mix of the Year) in different quantities in a combined package.
Other
More Knight products are the chocolate cube (since 2012), Schokowürfel yoghurt (2012), Quadretties in grades Alpine milk, semi-sweet, Cornflakes and Almond (1997 ) and the Ritter Sport Rum Chocolate Bar (since 1974).
Museum Ritter
In addition to the plant in Forest book is the Museum Ritter that the square in the 20th and 21st century dedicated to.