Rocco Forte Hotels

The Rocco Forte Collection is a hotel brand of the Rocco Forte & Family PLC - operates mainly as a joint venture with Uberior Investments, a subsidiary of Bank of Scotland, exclusive, luxurious five-star hotels.

The Rocco Forte Collection, with 13 houses one of the largest operators of luxury hotels in the five star category in Europe, all hotels are a member of The Leading Hotels of the World.

History

The company, based in London is Sir Rocco Forte, son of the deceased Hotel Baron Baron Charles Forte. As Sir Rocco Forte had lost the rights to the name Forte 1996, the company was first called RF hotels, since 2001 then Rocco Forte Hotels, and since July 29, 2007 The Rocco Forte Collection. Since 2010, the company is called again Rocco Forte Hotels.

Sir Rocco Forte personally the company as Chairman and Chief Executive Officer leads the company headquarters in London.

Sales offices are maintained in London, Rome, Frankfurt, Moscow, Madrid, New York City and Los Angeles.

Locations

The Rocco Forte Collection comprises 12 destinations, 11 hotels and a resort

  • Brown's Hotel in London - joint venture
  • Hotel Amigo in Brussels - Joint Venture
  • Hotel Astoria in Saint Petersburg - possession
  • Hotel de Rome in Berlin - possession
  • Hotel de Russie in Rome - possession
  • Hotel Savoy Florence in Florence - possession
  • The Augustine in Prague - joint venture
  • The Lowry Hotel in Manchester - possession
  • The Balmoral in Edinburgh - possession
  • The Charles Hotel in Munich - joint venture
  • Villa Kennedy in Frankfurt am Main - joint venture
  • Verdura Golf & Spa Resort Verdura ( Sicily), Italy

As of November 2013, the opening of another department and three other hotels is planned:

  • Assoufid Golf & Spa Resort in Marrakech, Morocco
  • The Shepheard Hotel in Cairo, Egypt
  • Hotel in Luxor, Egypt
  • Hotel in Jeddah, Saudi Arabia

The Angleterre Hotel in St Petersburg, Russia, is also owned by The Rocco Forte & Family PLC, but not part of the Rocco Forte Collection. Hotel Endsleigh in the Tamar Valley, England and Tresanton Hotel in St Mawes, England, are privately owned by Sir Rocco Forte's sister and design director of the Rocco Forte Collection Olga Polizzi. Chateau de Bagnols in Beaujolais, France, Von Essen Hotels, St. David 's Hotel & Spa in Cardiff was sold to The Principal Hayley Collection in 2007.

Direction and development of the brand

Compared to other hotel groups trying Rocco Forte from the classic hotel chain with a strong corporate identity and to distance bed castles. His hotels reflect all individual character, each suitable to the site. Admittedly, all the houses of the Leading Hotels of the World, as well as all the German houses are as a 5- star superior hotel, awarded by the DEHOGA with the highest classification, but the hotels are not kept in heavy, lavish design, but in restrained elegance as also reflected the motto "The art of simple luxury" ( the Art of understated luxury ').

Originally focused exclusively on the European market, start with Marrakech and Abu Dhabi for the first time on other continents hotel projects. In addition, Sir Rocco Forte includes hotel openings at other locations in North Africa not. However, the main focus is to continue to be on Europe.

A further development can be seen in the forthcoming hotels in Sicily and Marrakech. So two golf resorts will be opened after twelve City Hotels in leading cities in Europe for the first time.

Types of business entity
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