Rockstar (drink)

Rockstar ( original spelling on the product: ROCKST ★ R ) is an energy drink developed in 2001, which is in Germany PepsiCo sold (since 2006) and in North America by Rockstar, Inc.. Since 2013, there are in more than 30 countries, more than 20 flavors, in Germany are ten of them available.

Content and consumption

The exact composition of Rockstar is treated similar to Coca -Cola as a company secret. Besides caffeine it contains guarana, ginseng and taurine.

The manufacturer shall designate themselves as potential side effects anxiety, hyperactivity and excessive consumption also greatly increased heart rate and high blood pressure.

In combination with alcohol severe side effects may occur, there is also in permanent consumption, the risk of dependence development.

The European Commission advises " children, pregnant or breastfeeding women and people who are sensitive to caffeine " from the consumer on what is indicated by a note on the box itself. Such a notice is since 1 July 2004. For all energy drinks with a caffeine content of about 150 mg per liter duty

Rockstar has been criticized because of its high sugar content of 15.3 %, among other things of Men's Health.

The sale and purchase

Available Rockstar is available at many gas stations as well as regionally in supermarkets. Furthermore, Rockstar offers an online shipping, sold through the energy drinks and merchandise.

Most Rockstar variants are sold in Germany only in 500 ml cans. The original varieties and Punched Guava is also known as 355 - available and 250 ml can and PET bottles. Each flavor has its own design and unique color variations.

In Germany sold varieties

Discontinued:

Sponsoring

Rockstar is advertised as a beverage " for athletes and rock stars ," occurs - similar to its competitor Red Bull - as a sponsor of many sports and music events (eg, the Winter X Games, various motor sports and paintball teams). Rockstar is working closely with the fashion brand Fox Racing and sponsors whose action sports team. Since 2010, Rockstar also hosts the annual Rock-/Metal-Festival Uproar Festival in the USA.

In Germany Rockstar advertises on the BMW race cars Sorg racing, which are used in long-distance races such as the VLN Endurance Championship Nürburgring and the 24-hour race on the Nürburgring on the Nordschleife of the Nürburgring. In addition, Rockstar is a sponsor of the Berlin American football team Berlin Adler. Rockstar was sponsor of Jorge Lorenzo.